Why is writing high-quality blog articles important for businesses?

As the Internet continues to grow, so does the importance of having a strong online presence for companies. To achieve this goal, companies must produce high-quality content that engages and attracts readers. Blog articles are a great way to do this, and by following a few simple tips, companies can learn how to write excellent blog articles that will help promote their business.

Some of the benefits of writing excellent blog articles include:

  1. Increased Web site traffic: by providing readers with interesting and informative content, you can encourage them to visit your Web site more often. This can lead to increased Web traffic and potentially even customers or sales.
  2. Improved search engine rankings-Google and other search engines love fresh, original content. By producing informative and useful articles, you can help your Web site rank higher in search engine results. Better Web site rankings By using a variety of keywords, you can help your site appear in front of more people. This will result in increased traffic and potentially even more customers or sales.
  3. Creating authority for the site and its author. If you have a large collection of articles, you can improve the overall authority of your site. This will also result in more traffic and potential customers or sales, so definite support for points 1 and 2.

Let's look below, step-by-step and in five sections, at how to arrive in the most pragmatic and rote way possible at a great result when it comes to writing a blog article. In keeping with our tradition, we will not discuss esoteric formulas or the "revealed mystery of the ninja copywriter's kung-fu technique of creating money-making machines."

We are Deep Marketing, not fuffaguru. We know that many of the readers of this content are not professionals, so we don't want to delude them with dubaine nonsense. Only pragmatism and best-practice will follow.

Only practical and useful advice

Section 1: Create a catchy title but avoid click-baiting

Headlines are essential to get readers to click on your article. A bit reductionist, but there it is. We need to take note of that. Here are some tips for creating headlines that will capture your audience, while always trying to ward off the sweet honey of click-baiting. That is, it is important to avoid headlines designed to entice clicks without providing information later in the text that is useful or interesting.

If you want an idea of what not to do, take as a reference what magazines like "The Vision" do: every one of their headlines is designed ad hoc to entice readers to read through instrumentalizations, polemics, exaggerations, recourse to stereotypes and clichés, and polarization. This may work to create popularity among a certain audience and for a mass newspaper, but it is detrimental to a company's dignity and branding. And here we are talking to professionals who follow or manage companies. Don't do it. At best, you will only attract opportunity seekers or very low-profile clients.

1. Keep the title short and polite. A title should be no longer than a few words. Get to the point and make it clear what the article is about.

2. Be specific. Generic headlines are not interesting and will not attract attention. Be specific about what the article offers, such as "3 tips for writing a compelling headline" or "How to write an article that generates traffic." No searching for Doctor Strange-like phrases.

3. Use strong keywords. Choose keywords that accurately describe the content of your article and will be picked up by search engines. This will help attract readers looking for information on that topic.

4. Evoke emotion. Without falling into click-baiting. Easy? Not really. But who said it was easy?

Section 2: The importance of SEO in your article.

If you want your business blog to have any chance of being visible, you need to pay attention to SEO. Search engine optimization is essential to get your blog noticed by potential customers. Without it, your blog will get lost in the sea of other blogs on the Internet. And there are many, I assure you.

There are a few simple things you can do to make sure your blog is optimized for search engines. First of all: have you already chosen a relevant, keyword-rich title as mentioned in section 2? This will help search engines understand what your article is about and index it accordingly.

Next, focus on creating quality content that is informative and engaging. well-written articles with valuable information are more likely to rank higher in search results than those with poor content or little substance. Writing well is not easy.

It is not enough: for each article you have to provide as much information as possible in meta-tags, such as subtitle, abstract, reference image, author. Boring, I know. But necessary. Add "alt text" to images (what you see when an image is not loaded). Verify that inbound and outbound links to the site work. Do careful formatting.

Finally, don't forget to promote your content through social media and other channels. This will help you get your articles in front of even more potential readers. And yes, it is a form of SEO.

SEO doesn't have to be complicated

Section 3: How to structure your article for easy reading

If you want your blog article to be read and understood easily, there are some basic formatting tips you can follow. First, break your article down into short paragraphs with clear sentences about the topic. Second, use simple language and avoid jargon. Third, use bullet points or numbered lists to make key points stand out where necessary.

Remember that people reading from mobile have a different experience than from a computer or tablet. More often than not, contiguous elements on the same line will be brought to the bottom line because of responsive rules.


1 2 3 4 5 6 7 8

can become

1 2 3 4

5 6 7 8

By following these tips, you can ensure that your readers will be able to quickly and easily understand the main points of your article.

Section 4: The summary of involvement.

When it comes to corporate blogging, writing engaging content is the key to engaging readers, we have said it many times. Here are some tips for writing engaging content:

1. Write about topics relevant to your audience.

2. Write clearly and concisely.

3. Use strong headlines that attract attention.

4. Use images, infographics, and videos to break up text and add visual interest.

5. Write compelling calls to action that encourage readers to take the next step.

6. Experiment with different types of content, such as lists, practice guides, or interviews, to keep things interesting.

7. Pay attention to key concepts for SEO and use them throughout your article to help it rank higher in search engines.

Always experiment!

Section 5: Include images and other elements in your article.

It is important to make your article visually appealing. Include images, infographics, and other visual elements to break up the text and add interest. Be sure to choose visual elements that are relevant to your topic and add value to your article.

Put pictures between paragraphs when they make sense. If it's just to make a mess or because you need to fill in holes, please: leave it alone.

Also consider using specific numbers or statistics relevant to the topic of the article. This gives special dignity to your work in case you need to persuade the speaker toward a particular point of view or cause (for example, they would have been unnecessary in this article, which is simply an evergreen guide and does not need to persuade anyone to write).


Don't forget to proofread your article before publishing. Typos and grammatical errors can make you look unprofessional and damage your credibility as an expert on your topic. Take time to edit carefully or consider hiring a professional editor to make sure your article is error-free.

Bonus: the most common questions

Where do I find inspiration to write a blog article?

There are several ways you can find inspiration to write an article for your business blog. The first is to look for ideas within your industry. Look at what other companies in your field are blogging about and try to put a unique twist on the topic.

You can also look outside your industry for ideas. Observe what is going on in the world that might relate to your business and write about it. Another way to find inspiration is to simply think about the questions your customers or clients have. What do they want to learn more about? What would be useful for them to know? Answering these questions in a blog post can be very helpful for both you and your readers.

We love Quora for this reason, too (and Francesco Galvani, our CEO, is the most widely read author in Italy!).

Finally, if you are really struggling to come up with an idea, try brainstorming with someone else.

What are some common mistakes people make when writing an article?

People make a lot of mistakes when writing an article. A common mistake is not proofreading their work. It is important to fix your work for grammatical and spelling errors before publishing it.

Another problem is not having a clear focus. When you write an article, make sure you have a clear topic you are discussing. Know what you are talking about. Avoid fluff. Your readers should be able to understand what your article is about without difficulty and see you as an expert. If not, avoid it.

Finally, you often forget to push strong and clear concepts, which is usually the result of poor focus. Keywords and elements-halves are important because they help readers find your article when they search for information on the Internet.

What is the best way to start an article?

To answer this question we would have to take a whole years course on writing techniques. The simple truth is that each of us loves to read something different, and this manifests itself almost slavishly in the way we process a thought into words. Specifically, thebeginning of a thought.

What's yours? What do you like to read?

If you are a novelist, you might begin your article with a story, an example, apersonal narrative consistent with the theme of the article. This is by far the most popular method used by current authors on Medium. If, on the other hand, you prefer essays and are a concise person, wasting time with short stories almost certainly annoys you (unless you have excellent, pithy stories) and you want to cut straight to the bone. So: do it. Project in your writing what you yourself love. Your writing will shine.

Person Using Typewriter
Writer's block? We all experience it!

Can you give me an example of a narrative to start with?

If I were someone who loves novels, I could have started this article by telling how as a child I was not the least bit attentive in school because I found everything boring, and sometimes repeated and predictable. But there was that one teacher who could trap my attention as if under a spell. I hung on his lips. I was able to absorb like a sponge everything he explained.

In my eyes he was a sage from another world. But how was he doing it? How could he be so different from all the other teachers?

Over time I discovered his methods, and they are all in the following article....

What is the basis of persuasion in writing?

Trivial: use your voice and personality. Advice directly related to the previous answer.

In this case, I don't mean for you to use your colloquial tone, but rather to reason and lay out the facts and advice as you would with respectable acquaintances. So not with friends "from the wall" or "from the coffee shop," that is suicidal advice and constantly producing garbage on the web. But rather acquaintances, people you simultaneously want to impress but are familiar with.

This is the correct attitude. Don't slouch as so many improvised copywriting masters who have hardly managed a single major strategy in their lives with major clients advise, but don't pretend you're at a Symposium at the Accademia della Crusca either. Somewhere in between.