Let's be honest.

If you are like most owners and managers of small and large businesses, you wear many hats. You're probably the CEO, then you support the marketing department, the sales team and even the security aspects all in one. And on top of all that, you are also expected to be an expert in everything from social media to search engine optimization.

This is a difficult situation to manage, which is why it is important to focus on the most concrete elements that best ensure a good result. One of these is understanding and implementing an online storytelling strategy. But what exactly is it? And why should you deal with it? Let's take a look.

What is online storytelling?

Online storytelling is the art of using words, images and other means to tell a story in digital media. Unlike traditional forms of advertising, such as print or television, this form of storytelling through new media allows for direct engagement and a rather quick connection with the audience, thanks to deep emotional connections with people and the use of story archetypes.

To further explore the sociological literature on the power of stories and monomyth in the human species, I recommend you read Francesco Galvani's latest book

Why you should deal with it as an enterprise manager

As an owner or manager in a company, you are always and naturally looking for ways to differentiate yourself from the competition and to grow. One way to do this is to tell your story in a way that resonates with your audience. When you connect with your audience on an emotional level, they are more likely to become brand advocates and tell others about your products or services.

In addition to creating brand awareness and loyalty, online storytelling can also help you increase website traffic and drive sales. For example, if you write a post on your company blog about how one of your products helped solve a problem for a specific customer, that post may show up in search engine results when someone searches for a solution to that problem or the customer's name. And if your story is compelling enough, it may convince them to make a purchase.

Where to start

The first step in getting started in online storytelling is simply to try writing. Start by brainstorming ideas for blog posts or articles that you think will be of interest to your target audience. Gather your team around the same table--even a virtual one--and talk, gather ideas, opinions, stories, preferably coming directly from face-to-face speakers, so you can "feel out the real world." Once you have gathered ideas, sit down and start writing! Don't worry about being perfect: get your thoughts down on paper (or on screen). You can always go back and edit later.

The trick is always one: emotional connection, honesty, empathy. People sense whether you are telling them something to manipulate them or to provide value.

From there, try sharing your stories on your website and social media channels. If you don't have time to write regularly, consider hiring a freelance writer or intern to help you keep your blog updated with fresh content.


Owners, CEOs, and executives have a lot on their plate, which is why it is important to focus on strategies that provide the greatest return on investment. One of these is storytelling through direct means such as digital.

Online storytelling allows you to directly engage your audience and create a connection with them that can help increase brand awareness and loyalty, website traffic and sales. To get started with online storytelling, simply begin writing and sharing stories on your website and social media channels.