Marketing science, insights, insights. For businesses, enthusiasts and managers
Buyer personas are dead. Here are the Modern approaches to understanding Customers
Increase Sales by 50% by Presenting Products for Benefits
Do you want to increase sales from smartphones? Science has the Answer
How to create a WPA, Worst Possible Advertising (by F. Galvani)
less is More? When to choose Minimal Packaging, and when not
Factors that increase price elasticity
The science of advertising: when to do it, for how long, and how to avoid disasters
Al Ries' 22 Laws of Marketing are NOT Science
Is reassurance or manipulation better to sell more?
Who is the best B2C Influencer?
How to build a strong brand by getting sales
