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Insights

Our editorials and rules of thumb in the discipline.
Practical and universal good marketing advice based on our senior managers' experience and literature

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December 16, 2022

Our predictions for 2023: marketing, tech and cultural trends

Content marketing, chatbots, GPT-4 and AI, TikTok, gen-z, augmented reality, email marketing, outsourcing. Our predictions for 2023.

Risks

November 6, 2022

Turning the 4 risks of AI into business opportunities

Customers experience 4 major difficulties interacting with artificial intelligence systems. Understanding and overcoming them is critical.

AI robots

October 20, 2022

AI is disrupting marketing forever. Here's how

Artificial Intelligence is reshaping the relationship between companies and customers with personalization and efficiency. But it has great risks.

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