The rebirth of brands: secrets of successful rebranding
Branding is not a simple activity. Here we explain the various parts of a brand, and then dive into exploring the rebranding of famous brands
Designing the future of your business with Ansoff's matrix
Penetration, diversification, market and product development. The real levers of business growth. Let's learn about Ansoff's matrix.
Boston BCG matrix - Pros, cons and how to use it correctly
The Boston Consulting Group's matrix is a great tool for evaluating the strategy of different products or companies. What you need to know.