October 24, 2022
Prosumer, your best customers between passion and creation
Prosumers represent a unique opportunity for brands. Learn how to identify and target this valuable market segment.
Our editorials and rules of thumb in the discipline.
Practical and universal good marketing advice based on our senior managers' experience and literature
October 24, 2022
Prosumers represent a unique opportunity for brands. Learn how to identify and target this valuable market segment.