November 29, 2022
How do B2C brands thrive despite crises? Here's the answer
As entrepreneurs and marketers we can work on many levers to limit the damage of recessions, but only a few really matter.
Our editorials and rules of thumb in the discipline.
Practical and universal good marketing advice based on our senior managers' experience and literature
November 29, 2022
As entrepreneurs and marketers we can work on many levers to limit the damage of recessions, but only a few really matter.