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Our editorials and rules of thumb in the discipline.
Practical and universal good marketing advice based on our senior managers' experience and literature

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March 19, 2023

The rebirth of brands: secrets of successful rebranding

Branding is not a simple activity. Here we explain the various parts of a brand, and then dive into exploring the rebranding of famous brands

10 American commercials

January 20, 2023

10 commercials so beautiful they will leave you speechless

Great advertisements surprise us, amuse us, excite us, and make us think about ourselves and society. We have chosen 10 works of art for you.

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