The dominance of singles' day in the Chinese online market
November 11 in China singles indulge in luxuries and gratifications, causing online sales to rocket. Will it arrive in the West as well?
Prosumer, your best customers between passion and creation
Prosumers represent a unique opportunity for brands. Learn how to identify and target this valuable market segment.
The five steps of consumer decision making
Every customer is different, but the human unconscious follows a fairly common path when faced with a possible purchase.
Why we need to understand CSR for the benefit of our brand
What Corporate Social Responsibility is, what its key elements are, why it is no longer an option for companies interested in branding.