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Insights

Our editorials and rules of thumb in the discipline.
Practical and universal good marketing advice based on our senior managers' experience and literature

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Shopify buy tablet

January 10, 2023

What is Shopify and how you can quickly set up an e-commerce business

Shopify is now for SMEs the e-commerce platform by definition. Let's lay it bare in this article. Costs, usage, advantages, limitations

Elasticity formula

January 1, 2023

Advertising elasticity is the most important formula in sales

Advertising elasticity is a measure of how responsive the market is to your marketing efforts. We understand how it works and how to use it.

single flower

November 10, 2022

The dominance of singles' day in the Chinese online market

November 11 in China singles indulge in luxuries and gratifications, causing online sales to rocket. Will it arrive in the West as well?

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