Dominating competitors with the study of Porter's 5 forces
Before we launch our product into a market, we need to know it. Understanding Porter's 5 forces helps us get in deep.
Are funnels great nonsense?
Today it seems impossible to communicate and sell without a funnel. Let's scientifically verify whether there is substance behind their abuse.
The essence of operational marketing: Kotler and the Bass model
We learn some basic rules of concrete marketing with Kotler's 4 and Bass' diffusion model.
Is Maslow's pyramid dead? Long live the Deep Need!
Maslow's pyramid is a representation of human needs. The Deep Marketing method complements and exceeds it. But how does it work?