Fighting competitors

Dominating competitors with the study of Porter's 5 forces

Before we launch our product into a market, we need to know it. Understanding Porter's 5 forces helps us get in deep.

Are funnels great nonsense?

Today it seems impossible to communicate and sell without a funnel. Let's scientifically verify whether there is substance behind their abuse.

The essence of operational marketing: Kotler and the Bass model

We learn some basic rules of concrete marketing with Kotler's 4 and Bass' diffusion model.

Is Maslow's pyramid dead? Long live the Deep Need!

Maslow's pyramid is a representation of human needs. The Deep Marketing method complements and exceeds it. But how does it work?