10 commercials so beautiful they will leave you speechless
Great advertisements surprise us, amuse us, excite us, and make us think about ourselves and society. We have chosen 10 works of art for you.
The 10 best marketing books of all time. Chosen by the pros
Check out the list of the best marketing books of all time, curated by the senior professionals at Deep Marketing.
How to make your mark with a distinctive and memorable logo
Our designers share a practical guide with tips and strategies on how to create a memorable logo that stands out and is impactful
How to implement a successful Blue Ocean strategy
The Blue Ocean strategy - Blue Ocean - is the best way to create a product and service offering adored by customers. How does it work?
The science of empirical generalizations in marketing
Marketing is a science. Empirical generalizations allow us to build our strategies from scientific evidence.
Our predictions for 2023: marketing, tech and cultural trends
Content marketing, chatbots, GPT-4 and AI, TikTok, gen-z, augmented reality, email marketing, outsourcing. Our predictions for 2023.
Ogilvy, Chiat, Bernbach and Hopkins: lessons from the fathers of marketing
Honesty, effectiveness, creativity, ethics, psychology: true marketers base their work on the cornerstones laid out by four great geniuses
Turning the 4 risks of AI into business opportunities
Customers experience 4 major difficulties interacting with artificial intelligence systems. Understanding and overcoming them is critical.
Prosumer, your best customers between passion and creation
Prosumers represent a unique opportunity for brands. Learn how to identify and target this valuable market segment.
Is your brand strong enough? Measure it with the Share of Voice
How can we measure brand strength and understand where we are and our future? With the Share Of Voice [SOV].