The rebirth of brands: secrets of successful rebranding
Branding is not a simple activity. Here we explain the various parts of a brand, and then dive into exploring the rebranding of famous brands
What are the different types of marketing?
Inbound, outbound, above-the-line, guerrilla ... endless types of marketing with often obscure but necessary names for companies. Let's look at them
Defeating competitors with market penetration strategy
Often the best weapon for small brands and those who want to conquer new markets, we discover all sides of market penetration
GoodFirms interviews Francesco Galvani, CEO of Deep Marketing
In this interview, GoodFirms experts sat down to talk with Francesco Galvani, CEO and founder of Deep Marketing.
How to make your mark with a distinctive and memorable logo
Our designers share a practical guide with tips and strategies on how to create a memorable logo that stands out and is impactful
How to implement a successful Blue Ocean strategy
The Blue Ocean strategy - Blue Ocean - is the best way to create a product and service offering adored by customers. How does it work?
The science of empirical generalizations in marketing
Marketing is a science. Empirical generalizations allow us to build our strategies from scientific evidence.