Defeating competitors with market penetration strategy
Often the best weapon for small brands and those who want to conquer new markets, we discover all sides of market penetration
10 commercials so beautiful they will leave you speechless
Great advertisements surprise us, amuse us, excite us, and make us think about ourselves and society. We have chosen 10 works of art for you.
What is Shopify and how you can quickly set up an e-commerce business
Shopify is now for SMEs the e-commerce platform by definition. Let's lay it bare in this article. Costs, usage, advantages, limitations
Advertising elasticity is the most important formula in sales
Advertising elasticity is a measure of how responsive the market is to your marketing efforts. We understand how it works and how to use it.
How to implement a successful Blue Ocean strategy
The Blue Ocean strategy - Blue Ocean - is the best way to create a product and service offering adored by customers. How does it work?
Our predictions for 2023: marketing, tech and cultural trends
Content marketing, chatbots, GPT-4 and AI, TikTok, gen-z, augmented reality, email marketing, outsourcing. Our predictions for 2023.
Ogilvy, Chiat, Bernbach and Hopkins: lessons from the fathers of marketing
Honesty, effectiveness, creativity, ethics, psychology: true marketers base their work on the cornerstones laid out by four great geniuses
How to make your trade show booth stand out in the crowd
A trade show can be a valuable opportunity to reach new customers. But how to have an attractive and effective trade show booth?
Prosumer, your best customers between passion and creation
Prosumers represent a unique opportunity for brands. Learn how to identify and target this valuable market segment.
Is your brand strong enough? Measure it with the Share of Voice
How can we measure brand strength and understand where we are and our future? With the Share Of Voice [SOV].