Advertising elasticity is the most important formula in sales
Advertising elasticity is a measure of how responsive the market is to your marketing efforts. We understand how it works and how to use it.
Achieving your business goals with Strategic Marketing
What is a marketing strategy, what is it composed of, how to understand the market, set your goals and the channels to achieve them
How to make your mark with a distinctive and memorable logo
Our designers share a practical guide with tips and strategies on how to create a memorable logo that stands out and is impactful
How to implement a successful Blue Ocean strategy
The Blue Ocean strategy - Blue Ocean - is the best way to create a product and service offering adored by customers. How does it work?
The science of empirical generalizations in marketing
Marketing is a science. Empirical generalizations allow us to build our strategies from scientific evidence.
The total guide to SEO for your website [December 2022].
Getting your website to the top of Google? You can, with SEO strategies. But they are many and complicated. Here's the best possible guide
Our predictions for 2023: marketing, tech and cultural trends
Content marketing, chatbots, GPT-4 and AI, TikTok, gen-z, augmented reality, email marketing, outsourcing. Our predictions for 2023.
Ogilvy, Chiat, Bernbach and Hopkins: lessons from the fathers of marketing
Honesty, effectiveness, creativity, ethics, psychology: true marketers base their work on the cornerstones laid out by four great geniuses
How do B2C brands thrive despite crises? Here's the answer
As entrepreneurs and marketers we can work on many levers to limit the damage of recessions, but only a few really matter.
Designing the future of your business with Ansoff's matrix
Penetration, diversification, market and product development. The real levers of business growth. Let's learn about Ansoff's matrix.