Our Story
Deep Marketing is a totally atypical agency. We understand clients and become their partners because we have been the "clients" first for many years in the role of manager. And our approach that combines precision, love of technology, obsession with results, and lots and lots of aesthetic taste has deep roots.
Best Corporate Website Among Fashion Companies & Best Climber
The luxottica.com website-conceived and managed by Francesco Galvani, founder of Deep Marketing-gives the multinational eyewear company for the first time two prestigious titles in institutional communications.
Galvani has a master's degree from Padua, a master's degree in marketing, is a former professional programmer and musician, and a teacher of web design. A multifaceted profile underpins Deep Marketing's DNA, made of a love for results and technology, but also for aesthetic taste and art
Flash Award & Featured in Wired magazine
In the role of marketing manager for the Incotex (Slowear) brand, Francesco Galvani is spearheading the creation of a revolutionary website, navigable by simple recognition of hand movements in front of a common webcam.
The project secures wide visibility in Italy, thanks to Wired magazine, and abroad, in web-based immersive technology contests.
Most Read Author on Quora Italy and Top Writer
Galvani's outreach work on marketing and science on the Quora platform is rewarded by the public with continuous recognition and the largest number of views in the country.
Quora still remains the testing and experimenting ground for writing techniques and research of emotional levers in verbal communication
First edition of Digital Deep Marketing
The book Digital Deep Marketing is published, first in self publishing and then through a publisher. A manifesto of our future agency, it is the first in Italy to synthesize a demand-driven approach based on customers' deep needs. In just three classes of strategy and persuasive levers.
For several months the volume has been in the top ten category on Amazon. More revised editions will follow and made even stronger.
In 2020 Deep Marketing Growth Hacking is published, an even more practical version of the Deep Marketing method to the challenges of new businesses.
The "virtual" agency
Galvani gave up his career as a marketing manager and, with Michele Segala and Francesca Stignani, created the first nucleus of the Deep Marketing project as a freelance group.
Michele, a lover of linguistics, semiotics and writing, is at the time an advertising specialist who uses his unique skills to achieve outstanding results on Google Ads.
Francesca is a former magazine editor, translator, corporate newspaper editor-in-chief, free-lance content manager.
Deep Marketing company is born
Increasingly complex projects, increasingly important clients, and an increasingly structured organization lead to the natural choice to create an LLC.
The customer base changes in form but not in substance. In the following months, increasingly effective ways of management control, quality control, technology platforms, and management matrices are tested to satisfy more and more markets and customers of different sizes.
Being an outsourced marketing department means boasting a flexibility and speed of execution that is very rare among agencies. But this is our challenge.