Evidence and insights

Websites for businesses are increasingly crucial, but not all elements carry equal weight in the success of a portal

Branding is not a simple activity. Here we explain the various parts of a brand, and then dive into exploring the rebranding of famous brands

Creating and running a business is not easy, but it is satisfying. Andrea and Carlotta, with their amazing "Rosero Garden," know this well.

Inbound, outbound, above-the-line, guerrilla ... endless types of marketing with often obscure but necessary names for companies. Let's look at them

An examination of the most cost-effective tools and methods available to small brands to start getting indexed on Google

Often the best weapon for small brands and those who want to conquer new markets, we discover all sides of market penetration

GoodFirms, the Washington, D.C.-based search platform, has ranked Deep Marketing among the top marketing agencies in the country

It comes for almost everyone: by mistake or accident, our reputation goes down and sales plummet. How do we resolve this disaster?

Navigating the marketing professions is difficult; knowing who to look for and select, even more so. Here is an exhaustive list for you

Great advertisements surprise us, amuse us, excite us, and make us think about ourselves and society. We have chosen 10 works of art for you.

Check out the list of the best marketing books of all time, curated by the senior professionals at Deep Marketing.

Shopify is now for SMEs the e-commerce platform by definition. Let's lay it bare in this article. Costs, usage, advantages, limitations

Many surveys confirm that kids use social for more than 4 hours a day, but with large differences in gender and amount of use

Doing PR means building strong relationships with journalists, media, opinion leaders, influencers and other brands. To gain new audiences.

In this interview, GoodFirms experts sat down to talk with Francesco Galvani, CEO and founder of Deep Marketing.

Advertising elasticity is a measure of how responsive the market is to your marketing efforts. We understand how it works and how to use it.

What is a marketing strategy, what is it composed of, how to understand the market, set your goals and the channels to achieve them

Our designers share a practical guide with tips and strategies on how to create a memorable logo that stands out and is impactful

The Blue Ocean strategy - Blue Ocean - is the best way to create a product and service offering adored by customers. How does it work?

Marketing is a science. Empirical generalizations allow us to build our strategies from scientific evidence.

Getting your website to the top of Google? You can, with SEO strategies. But they are many and complicated. Here's the best possible guide

Content marketing, chatbots, GPT-4 and AI, TikTok, gen-z, augmented reality, email marketing, outsourcing. Our predictions for 2023.

Google Ads costs have exploded and interactions have plummeted. In this article, the areas that win and lose, why, and alternatives.

Honesty, effectiveness, creativity, ethics, psychology: true marketers base their work on the cornerstones laid out by four great geniuses

As entrepreneurs and marketers we can work on many levers to limit the damage of recessions, but only a few really matter.

Penetration, diversification, market and product development. The real levers of business growth. Let's learn about Ansoff's matrix.

The Boston Consulting Group's matrix is a great tool for evaluating the strategy of different products or companies. What you need to know.

Google has announced new search features for Google Search, Google Lens, Shopping and Maps. What are they and what opportunities do they give us?

Yes. A coffee could be the best ally of entrepreneurs and the greatest enemy of self-control efforts in shopping.

November 11 in China singles indulge in luxuries and gratifications, causing online sales to rocket. Will it arrive in the West as well?

Those involved in online sales know all too well the frustration of abandoned shopping carts. A study teaches us techniques for decreasing them.

Customers experience 4 major difficulties interacting with artificial intelligence systems. Understanding and overcoming them is critical.