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Marketing Academy.

SEO for small brands: low budget techniques

Search engine optimization (SEO) is an effective way to optimize your website and rank it higher in search engine results pages (SERPs). It involves creating content that is relevant to your target audience and strategically using keyword research and other optimization techniques. SEO can help small businesses stand out from the competition and attract more customers. By taking the time to understand your business' needs, you can create an SEO strategy that will help you achieve your desired goals. From content creation to on-page optimization and link building, SEO offers a host of services that can help small businesses stay ahead of the curve.

What is SEO and why is it important?

SEO, or Search Engine Optimization, is an essential element for small businesses to gain exposure and visibility in search engine results. SEO is a technique and strategy used to help websites rank higher on search engine results pages (SERPs). SEO includes optimizing a website for key words and phrases, creating content that is relevant to the target audience, creating high-quality backlinks from other websites, and improving the site's performance. SEO can be used to increase website traffic and conversions, making it a valuable tool for small businesses. When done correctly, SEO can help a small business establish itself as an authority in its industry and differentiate itself from the competition.

Content creation

Content creation is an important part of SEO for small businesses. It's about developing high-quality content, engaging and keyword-rich that is relevant to the company's target audience. You can do them at home or with the help of freelancers or many agencies specialized in content marketing.

This content can include blog posts, articles, infographics, videos and more. There really is no limit to the media. As long as the contents are consistent with the target audience and the keywords.

Keyword research for content

With keyword research we identify which phrases and words are used to direct potential customers in search engine results.

By identifying the right keywords, companies can identify the terms that their target audience uses to find services and products like theirs. This can be used to create content and optimize existing pages to achieve better visibility in search engine results. Additionally, keyword research can help businesses determine the competitiveness of certain keywords and what strategies to use to outperform the competition. With keyword research, businesses can create content that resonates with their target audience and ultimately increase their search engine rankings.

Web page optimization

HTML page optimization ensures that your website is perfectly equipped to appear in search engine results.

It involves streamlining the content, structure and code of web pages to make them more attractive to search engines. This includes ensuring your titles, meta tags and URLs are formatted correctly, as well as ensuring your content is relevant to the keywords you're searching for. On-page optimization indirectly improves website loading speed, which can help improve user experience and keep visitors on your site longer.

Link creation

That is, creating incoming backlinks, that is, making other sites point towards our portal. Creating valuable content and optimizing your website for the best user experience is the first step to getting organic links, but it's not enough. It is necessary to do outreach, that is, contact those who have sites that are interesting to your audience and evaluate the possibility of obtaining backlinks.

Through links we can give our site greater relevance in search engine algorithms. It can also help build credibility and trustworthiness with your target audience.

In essence: with content marketing and outreach campaigns we can obtain quality links that will improve our domain authority and overall rankings.

Technical SEO

Technical SEO is an important aspect of SEO that focuses on the development and coding elements of your website. It includes things like optimizing page speed, fixing broken links, and ensuring your site is secure and compliant with web standards. With technical SEO, you can ensure that your website runs as efficiently as possible.

To save on technical SEO and optimization aspects, we can look for professionals on Fiverr.

Google PageSpeed Insights

Google PageSpeed Insights is a tool that can help optimize website performance and boost SEO rankings. It provides useful data on how to improve page speed and a score that indicates how optimized the page is for speed.

PageSpeed Insights makes recommendations on how to improve page load time, including optimizing images and minifying code. It can help you identify major issues affecting your search engine rankings and help you resolve them quickly and efficiently.

In combination with other SEO techniques such as keyword research, content creation and link building, PageSpeed Insights is a great way to increase the visibility of your website in search results. search engines.

Performance evaluation

Performance evaluation is the final phase of an effective SEO strategy. It involves analyzing the results of all the previous phases and making the necessary changes to then measure the effects.

By evaluating the performance of your website, you can identify the changes you need to make, the strategies that work and the ones that don't work.

With the help of performance evaluation, small businesses can effectively monitor their progress and ensure they are getting the most out of their SEO efforts. By understanding their website's performance in terms of search engine rankings and user engagement, business owners can make informed decisions that will help them achieve their desired goals.

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