Recent studies have demonstrated the effectiveness of in-store digital signage with "newsworthy" information. For example, research suggests that the inclusion of:

  • new articles
  • seasonal offers
  • promotions

in these digital displays has a markedly favorable impact on sales.

Moreover, it was found that this effect is more powerful for hedonic items (food and entertainment) than for purely utilitarian ones.

This suggests that digital signage could be a valuable tool for retailers who want to boost sales and increase customer engagement.

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