Even with no or few clicks, online advertisements can have a positive impact on a business in terms of recognition and sales.

Studies have shown that online advertisements are associated with increased site visits, brand searches on search engines and offline, and an overall increase in online and offline sales. The use of big data in ad targeting has led to the growth of the global e-commerce market to $5.7 trillion by 2022.

Although offline advertising is still absolutely more effective, it is clear that online advertising costs less and is affordable for every business. Managers and business owners can therefore have no anxiety about "wasting" views or clicks, even if an ad does not directly bring results. It is the overall effect that matters and makes the difference.

Companies leveraging these technologies are achieving remarkable results.

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