La Spesa Pubblicitaria e la Percezione della Qualità: Un’Analisi Multidimensionale
All'aumentare della spesa pubblicitaria aumenta sempre il valore percepito del brand? Una ricerca svela legami assolutamente inattesi
Il marketing che funziona: le basi del “sophisticated mass marketing”
Nel 2023 siamo ancora immersi nel marketing fuffa e nei punti di vista. Pericoloso. Meglio per le aziende conoscere le basi del marketing "vero"
The rebirth of brands: secrets of successful rebranding
Branding is not a simple activity. Here we explain the various parts of a brand, and then dive into exploring the rebranding of famous brands
10 commercials so beautiful they will leave you speechless
Great advertisements surprise us, amuse us, excite us, and make us think about ourselves and society. We have chosen 10 works of art for you.
The 10 best marketing books of all time. Chosen by the pros
Check out the list of the best marketing books of all time, curated by the senior professionals at Deep Marketing.
How public relations increases your visibility
Doing PR means building strong relationships with journalists, media, opinion leaders, influencers and other brands. To gain new audiences.
How to make your mark with a distinctive and memorable logo
Our designers share a practical guide with tips and strategies on how to create a memorable logo that stands out and is impactful
How to implement a successful Blue Ocean strategy
The Blue Ocean strategy - Blue Ocean - is the best way to create a product and service offering adored by customers. How does it work?
The science of empirical generalizations in marketing
Marketing is a science. Empirical generalizations allow us to build our strategies from scientific evidence.
The total guide to SEO for your website [December 2022].
Getting your website to the top of Google? You can, with SEO strategies. But they are many and complicated. Here's the best possible guide