10 American commercials

10 commercials so beautiful they will leave you speechless

Great advertisements surprise us, amuse us, excite us, and make us think about ourselves and society. We have chosen 10 works of art for you.

Marketing books

The 10 best marketing books of all time. Chosen by the pros

Check out the list of the best marketing books of all time, curated by the senior professionals at Deep Marketing.

gen-z social 2022

Gen-z are social junkies. Here's which ones, how much, and the gender differences

Many surveys confirm that kids use social for more than 4 hours a day, but with large differences in gender and amount of use

Logo, marks on the ground

How to make your mark with a distinctive and memorable logo

Our designers share a practical guide with tips and strategies on how to create a memorable logo that stands out and is impactful


How to implement a successful Blue Ocean strategy

The Blue Ocean strategy - Blue Ocean - is the best way to create a product and service offering adored by customers. How does it work?

The science of empirical generalizations in marketing

Marketing is a science. Empirical generalizations allow us to build our strategies from scientific evidence.

Our predictions for 2023: marketing, tech and cultural trends

Content marketing, chatbots, GPT-4 and AI, TikTok, gen-z, augmented reality, email marketing, outsourcing. Our predictions for 2023.

Ogilvy, Chiat, Bernbach and Hopkins: lessons from the fathers of marketing

Honesty, effectiveness, creativity, ethics, psychology: true marketers base their work on the cornerstones laid out by four great geniuses

Drinking coffee while shopping online

Now it's certain: caffeine makes people spend and buy more

Yes. A coffee could be the best ally of entrepreneurs and the greatest enemy of self-control efforts in shopping.


Decrease abandoned carts with a simple empirical model

Those involved in online sales know all too well the frustration of abandoned shopping carts. A study teaches us techniques for decreasing them.