risks

Branding is not a simple activity. Here we explain the various parts of a brand, and then dive into exploring the rebranding of famous brands

Creating and running a business is not easy, but it is satisfying. Andrea and Carlotta, with their amazing "Rosero Garden," know this well.

Google Ads costs have exploded and interactions have plummeted. In this article, the areas that win and lose, why, and alternatives.

Penetration, diversification, market and product development. The real levers of business growth. Let's learn about Ansoff's matrix.

The Boston Consulting Group's matrix is a great tool for evaluating the strategy of different products or companies. What you need to know.

Customers experience 4 major difficulties interacting with artificial intelligence systems. Understanding and overcoming them is critical.

After three weeks of life, the streaming service CNN+ has been shut down. With a $300 million hole. What were the mistakes?

Before we launch our product into a market, we need to know it. Understanding Porter's 5 forces helps us get in deep.

There are a dozen types of marketing agencies, each with unique features, prices, benefits and dark sides. Here's how to choose.