Branding rebrading

The rebirth of brands: secrets of successful rebranding

Branding is not a simple activity. Here we explain the various parts of a brand, and then dive into exploring the rebranding of famous brands

The Garden of Rosero

Inspiring young enterprises: The Garden of Rosero

Creating and running a business is not easy, but it is satisfying. Andrea and Carlotta, with their amazing "Rosero Garden," know this well.

Google Ads is increasingly expensive and competitive. Solutions?

Google Ads costs have exploded and interactions have plummeted. In this article, the areas that win and lose, why, and alternatives.

future ansoff

Designing the future of your business with Ansoff's matrix

Penetration, diversification, market and product development. The real levers of business growth. Let's learn about Ansoff's matrix.

Strategy BCG matrix

Boston BCG matrix - Pros, cons and how to use it correctly

The Boston Consulting Group's matrix is a great tool for evaluating the strategy of different products or companies. What you need to know.


Turning the 4 risks of AI into business opportunities

Customers experience 4 major difficulties interacting with artificial intelligence systems. Understanding and overcoming them is critical.

CNN+ Disaster.

What to learn from the CNN+ disaster?

After three weeks of life, the streaming service CNN+ has been shut down. With a $300 million hole. What were the mistakes?

Fighting competitors

Dominating competitors with the study of Porter's 5 forces

Before we launch our product into a market, we need to know it. Understanding Porter's 5 forces helps us get in deep.

Choosing a marketing agency: types, costs, pros and cons

There are a dozen types of marketing agencies, each with unique features, prices, benefits and dark sides. Here's how to choose.