strategy

Branding is not a simple activity. Here we explain the various parts of a brand, and then dive into exploring the rebranding of famous brands

Inbound, outbound, above-the-line, guerrilla ... endless types of marketing with often obscure but necessary names for companies. Let's look at them

Often the best weapon for small brands and those who want to conquer new markets, we discover all sides of market penetration

Check out the list of the best marketing books of all time, curated by the senior professionals at Deep Marketing.

Doing PR means building strong relationships with journalists, media, opinion leaders, influencers and other brands. To gain new audiences.

In this interview, GoodFirms experts sat down to talk with Francesco Galvani, CEO and founder of Deep Marketing.

Advertising elasticity is a measure of how responsive the market is to your marketing efforts. We understand how it works and how to use it.

The Blue Ocean strategy - Blue Ocean - is the best way to create a product and service offering adored by customers. How does it work?

Marketing is a science. Empirical generalizations allow us to build our strategies from scientific evidence.

Content marketing, chatbots, GPT-4 and AI, TikTok, gen-z, augmented reality, email marketing, outsourcing. Our predictions for 2023.