The client: Italy's largest STEM community.
Ingegneria Italia is not an agency like the others. It is the first social community in Italy dedicated to engineering and industry, with over 3.3 million total subscribers across seven platforms — YouTube, Instagram, Facebook, LinkedIn, TikTok, Threads, X — and an Italian community of nearly 2.9 million users. A technical-storytelling machine built with engineering rigor by communication specialists, capable of turning a traditionally reserved sector — Italian manufacturing — into a first-class digital stage.
Among the partners who have entrusted them with their voice are names that move Italy's GDP: Alstom, Haier Europe, Fagioli, Gilardoni, Xometry, Protolabs, Industrial Frigo, Chiappa Firearms, Valledoro. Companies operating at the industrial heart of the country, who found in Ingegneria Italia a partner that speaks their language — that of measurable KPIs, processes, and technology that delivers.
Convivium Padua: the STEM event that fills an exhibition hall.
Convivium is Ingegneria Italia's most ambitious creation: a touring format across four cities — Padua, Brescia, Milan, Bologna — designed to showcase engineering companies, technologies and projects to a qualified technical audience. A technical, educational and employer-branding event, vertical on the world of industry and innovation, where the sector's leading manufacturers tell their own identity, their own expertise and their own vision of technology.
The Padua edition took place on May 7, 2026 at the Padua Trade Fair. Three thousand attendees, a packed hall, hundreds of conversations and moments of technical exchange, premier exhibitors. A success certified by the client itself: «3,000 attendees, and it was a success».
The challenge: "lightning" press office in 10 days.
When Ingegneria Italia contacted us for the press office activity around Convivium Padua, the calendar was already extremely tight: ten days of preparation. In traditional contexts this is considered an impossible horizon — newsrooms at major dailies require weeks of lead time, news agencies have scheduled editorial lines, vertical portals demand pitches tailored to their specific audience.
And yet the quality of an event of that magnitude — 3,000 attendees, one of the largest technical and engineering communities in Italy, a format unique in the national landscape — deserved coverage to match. The question was operational, not strategic: how to achieve high-level national and local visibility in a time horizon most operators in the sector would consider unworkable?
The strategy: quality-pyramid distribution.
Deep Marketing's approach to press office is not measured by the number of placements, but by distribution quality. For Convivium Padua we built a coverage plan distributed across five editorial tiers, with one precise goal: deliver a publication mix that reaches the right audiences, from the generalist reader to the industrial decision-maker.
The final distribution, measured across the 17 placements obtained between April and May 2026, reflects a strategy executed with surgical precision:
- 41% National Standard — national outlets with high domain authority: La Nazione, Il Resto del Carlino, Il Giorno, Quotidiano Net (Monrif Group). Four signatures speaking to Italians wherever they are.
- 25% Super Premium — the tier you only reach with a flawless pitch: ANSA (Italy's reference news agency) and Borsa Italiana (Sole 24 Ore), with a double feature.
- 10% Business Vertical — Economy Magazine: readers who decide, industrial budgets, premium positioning.
- 9% Regional Leader — Il Giornale di Vicenza, L'Arena, Brescia Oggi (Athesis Group): authority in the territories generating most of Italian manufacturing.
- Remaining 15% — distributed across Tom's Hardware (Top Digital, 3Labs), Padova Oggi (Strong Local, Citynews), Gazzetta di Mantova (GEDI, Tiscali Portali), Corriere dell'Economia and Il Messaggero.
A pyramid built methodically: solid national base, prestige apex, local presence where it counts (Padua, Vicenza, Brescia — the Veneto-Lombardy industrial triangle).
The results: 17 placements, €34,400 Media Value, PR ROAS 10.42x.
The numbers speak for themselves, but it is important to read them in context. Seventeen placements in 4-5 weeks, against a client investment of €3,300.
- 17 total publications between April and May 2026.
- €34,400 Media Value — the equivalent media value, calculated on the domain-acquisition cost of the outlets reached.
- 10.42x PR ROAS — the ratio between Media Value generated and client investment. It means that every euro Ingegneria Italia invested in press office returned ten euros in equivalent media coverage.
- 1 ANSA placement — the invisible multiplier, because an ANSA release is picked up by dozens of secondary outlets within the following 48 hours.
- 2 Sole 24 Ore placements (Borsa Italiana) — financial and business credibility, the audience that decides.
The work delivered worked because it doesn't merely describe an event: it tells a vision. It puts at its center the value of technical and industrial culture and the ability of Italian engineering to tell its own story to a broad audience, well beyond the insiders.
This is exactly the reading journalists appreciated and picked up: ANSA, Economy Magazine, Borsa Italiana and the other outlets chose this angle because it tells something bigger than a simple trade fair. Convivium, in this narrative, is the place where companies like Hitachi Energy, Toyota Material Handling, Mitsubishi Electric, Snam, Italgas and Deloitte present their technologies, their projects and their culture of innovation to a qualified technical community of professionals, engineers and STEM enthusiasts.
This is the real value of press office work: not chasing the number of placements, but getting a message into the right circuit. The 17 publications in 10 days of preparation are the visible outcome. The real outcome is that today, reading the press releases we built, the reader doesn't just see an event — they see a position, a community and a technical culture.
Why this partnership works.
The Ingegneria Italia × Deep Marketing case is not the story of a client looking for visibility: it is the story of two specialists who found each other. On one side, an agency that built Italy's largest STEM community — an achievement that alone defines sector excellence. On the other, an agency that turned press office from a cost into a growth lever, with an industrial method built on editorial tiering, vertical pitching and Media Value measurement.
When two organizations of this caliber meet, you don't need a thirty-page brief. You need trust, speed and operational expertise. Convivium Padua proves that you can prepare a national-grade press office operation in ten days — provided you know exactly what to do, who to talk to, and from which angle. For us, it was the chance to contribute to an event that fills an exhibition hall. For Ingegneria Italia, the confirmation that the Convivium machine is ready for the upcoming editions in Brescia, Milan and Bologna.
The outcome? A case study showing the value of a partnership between specialists: when the client is strong, the agency becomes its operational extension. No noise, no overhead — only execution.
