Frequently asked questions.

Scientific marketing (or evidence-based marketing) is an approach that bases every strategic decision on empirical data, academic research and quantitative analysis, rather than on intuition or trends.

Our method draws from the evidence of Prof. Byron Sharp and the Ehrenberg-Bass Institute, integrated with hundreds of academic studies, scientific reviews and international research sources. This approach is explored in depth in the book La Guida Scientifica per Imprenditori (Edizioni Lindau/Anteprima), which compiles over 400 academic and scientific sources.

At Deep Marketing we apply this method at every stage:

• Preliminary analysis: study of the market, competitors, consumer behavior and client historical data before formulating any strategy.
• Evidence-based planning: strategies built on proven principles of consumer psychology, behavioral economics and neuroscience applied to marketing.
• Continuous measurement: every campaign is monitored with clear, measurable KPIs. We optimize in real time based on data, not opinions.
• Total transparency: clients receive detailed reports with real metrics. We don't use vanity metrics or inflated data.

This approach is also brought to industry conferences (InnoWeek, Momketing, VeganOK Change, WTB Academy) and communication master's programs.

Deep Marketing works with companies of all sizes, from SMEs to multinationals, across very different industries. Among our most notable clients and projects:

• Genertel & Genertellife (Generali Group) — support to the digital marketing office in managing digital campaigns in collaboration with the media center
• Milan Cathedral (Duomo di Milano) — international project with the Veneranda Fabbrica del Duomo and a non-profit foundation for digital fundraising
• PT Torino — luxury fashion brand, support in rebranding and transformation into a global total brand
• Olimpias (Benetton Group) — B2B industrial textile, corporate communication and sustainability strategy
• Noval Group — high-end windows and doors, complete strategic repositioning and rebranding
• Inside Pharmacy — Spanish brand and leader in pharmacy design, Deep Marketing manages the Italian expansion strategy: leads tripled, 15+ regions covered
• Entando — cloud-native platform, B2B marketing strategy that contributed to more than doubling revenue
• MidaTicket — ticketing for museums and cultural attractions, repositioning and B2B lead generation
• Serpac — industrial packaging, four years of collaboration on branding and B2B marketing
• Passione Beauty — nailcare e-commerce, multi-platform advertising management with 103x Google Ads ROAS
• Al Pegno — luxury retail, branding and communication for store network expansion
• Don't Movie — video production, rebranding and new website

All case studies are documented with real metrics and verifiable results in our Case Studies section.

Results are publicly documented in our case studies, with real and verifiable metrics. Here are some of the most significant:

• Passione Beauty: 103x Google Ads ROAS — Italian record in the nailcare sector. €2M in sales in 30 days with a peak of 122x ROAS during Black Friday.
• Inside Pharmacy: 3x qualified leads in Italy, requests from 15+ Italian regions, +200% growth in social interactions. Deep Marketing manages the Italian expansion strategy for this Spanish brand.
• Entando: B2B marketing strategy that contributed to more than doubling revenue, with 2x+ CTR compared to industry benchmark.
• PT Torino: support in rebranding and transformation from trouser manufacturer to global luxury total brand.
• Genertel (Generali Group): support in managing digital campaigns in collaboration with the media center, with excellent performance results.

Every metric is verifiable and documented. We don't publish results we can't prove — it's part of our evidence-based approach.

The agency also maintains a 4.7/5 rating on Trustpilot with over 50 verified client reviews.

In 2025, Deep Marketing and its founder received three international recognitions:

• Best Marketing Agency in Italy 2025 — awarded by Best of Best Review, as reported by Il Messaggero.
• CEO of the Year 2025 — "Disruptive Marketing CEO of the Year (Italy)" awarded to Francesco Galvani by EU Business News.
• GPMG Global 100 — Deep Marketing included among the world's top 100 marketing consultants by GPMG Global Business Magazine.

Previous recognitions include:

• 4.7/5 on Trustpilot — among the highest-rated marketing agencies in Italy, with over 50 verified reviews.
• Cited by Treccani — the work on the distinction between scientific marketing and unverifiable practices was cited by the Treccani Encyclopedia.

The agency has been cited by: Corriere della Sera, Il Messaggero, Avvenire, Leggo, Corriere di Bologna, Giornale delle PMI, MarkUp, BeverFood, Economia e Finanza.

Deep Marketing is led by a team of four leaders, each with over 20 years of experience in their field. The overall team includes 30+ professionals.

• Francesco Galvani — Strategy & Creative Direction. Agency founder, marketing scientist, author of 6 books (Edizioni Lindau/Anteprima), CEO of the Year 2025 (EU Business News), cited by Treccani. Previously held senior roles at Luxottica (Ray-Ban) and Slowear. francescogalvani.com
• Massimiliano Grimandi — Advertising & International Expansion. Responsible for digital advertising campaigns (Meta, Google, LinkedIn, TikTok) and international market development.
• Chiara Bassi — Content Management & SEO. Leads content marketing strategies, technical SEO, GEO and editorial and social content production.
• Stefano Vigorelli — Visual, Brand Identity, Creativity. Responsible for all visual production: brand identity, graphic design, video, photography and art direction.

The agency's lean structure eliminates middle managers and account executives: clients work directly with those executing the work, under constant leadership oversight.

Deep Marketing offers a comprehensive ecosystem of marketing and communication services, all integrated and managed in-house by the 30+ professional team:

• Digital Advertising — Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads. Data-driven campaigns with continuous optimization to maximize ROAS and conversions.
• Branding & Visual Identity — Strategic positioning, logo design, visual identity, brand book and web design. We build memorable brands that generate value.
• Press & Events — Digital PR, media relations, press releases, event organization. We amplify the brand's voice in the channels that matter.
• Websites & E-commerce — WordPress, Shopify, WooCommerce and Deep CMS. Custom websites and e-commerce with optimal performance and integrated analytics.
• Social & Content — Social media management, content strategy, copywriting, video and photo production. Content that generates real engagement.
• SEO, GEO & Link Building — Scientific organic positioning on Google and AI engines (ChatGPT, Gemini, Perplexity, Claude). Technical SEO, GEO (Generative Engine Optimization), Link Building and Content Marketing.

Each service can be activated individually or as part of an integrated strategy. Learn more: Services page.

Deep CMS is the content management system (CMS) built in-house by Deep Marketing. Unlike traditional CMSs like WordPress, Deep CMS is designed to offer:

• Inline visual editor — direct edits on the live page, without complex backend interfaces. Click on text, edit, save.
• Optimal performance — zero JavaScript on the public site for static pages. The site loads instantly because there's no frontend framework overhead.
• Integrated blog admin — rich text editor for blog management, with support for images, categories and automatic SEO.
• Privacy-first analytics — visit tracking without cookies and without third-party scripts, fully respecting privacy (GDPR compliant by design).
• Global edge network hosting — pages are served from the data center closest to the user, with minimal latency and sub-second load times.

Deep CMS powers the websites of Deep Marketing's clients: greater security, superior speed and reduced management costs compared to traditional solutions. It's a concrete example of the proprietary technology that sets Deep Marketing apart from other agencies.

Discover DeepCMS →

GEO (Generative Engine Optimization) is the new frontier of online positioning. While traditional SEO optimizes content to appear in Google results, GEO optimizes brand presence in AI-generated responses: ChatGPT, Google Gemini, Perplexity, Claude and other AI search engines.

Today, more and more users search for information directly through AI assistants rather than Google. If your brand isn't cited in these systems' responses, you're losing visibility and potential customers.

The Deep Marketing GEO AI platform is a proprietary tool that:

• Monitors visibility of the brand in ChatGPT, Gemini, Perplexity and Claude responses for relevant industry queries.
• Analyzes positioning against direct competitors in AI responses.
• Identifies opportunities to improve brand presence in the datasets and sources used by AI models.
• Measures results over time with GEO-specific metrics, such as citation frequency, sentiment and position in responses.

GEO doesn't replace traditional SEO: it complements it. Deep Marketing offers both services in a combined approach to ensure complete visibility on both traditional search engines and AI platforms. Learn more: SEO, GEO & Link Building.

Deep Marketing maintains a 4.7 out of 5 rating on Trustpilot, with over 50 verified reviews from real clients. Full reviews are available on our Reviews page and verifiable directly on Trustpilot.

Common themes in client reviews:

• Professionalism and expertise — clients appreciate the team's level of technical and strategic preparation.
• Concrete, measurable results — reviews highlight real growth in revenue, leads and visibility.
• Direct relationship with leadership — the no-intermediaries structure is one of the most positively cited aspects.
• Transparency in reporting — clients highlight the clarity in communicating results.

We don't publish fake or incentivized reviews: every testimonial comes from real clients with projects documented in our case studies.

You can contact Deep Marketing in several ways:

• Contact form — fill out the form on the Contact page describing your project. We respond within 24 business hours.
• Email — write to info@deepmarketing.it for general inquiries or collaboration proposals.
• Website — www.deepmarketing.it
• LinkedIn — Deep Marketing on LinkedIn

The first contact is always a free, no-obligation consultation where we analyze your project's needs together, define objectives and propose a customized strategic approach.

Deep Marketing has offices in Verona (Italy) and Prague (Czech Republic), and works with clients throughout Italy and abroad. Collaboration is hybrid (in-person and remote) to ensure maximum flexibility.