All articles.
ChatGPT Now Shows Ads: The End of the Impartial AI Advisor in 2026
OpenAI launches ads on ChatGPT: $60 CPM, $200K minimum. What changes for AI trust and marketing strategies for businesses.
How to Create Persuasive Content for Social Media and Ads
Evidence-based rules for persuasive social and ad content: what really works according to peer-reviewed research.
February 26, 2026
Who Are Your Real Competitors (and How to Beat Them)
The science of competition in marketing: empirical laws, Ehrenberg-Bass data, and concrete strategies to beat your competitors.
February 26, 2026
Marketing Funnels Don't Make Sense: The Definitive Proof (2026)
Are marketing funnels the scam of the century? Academic evidence shows why they destroy SMEs and why those selling them benefit most.
February 26, 2026
How SEO Actually Impacts Conversions: What Science Says
SEO is not just traffic: it's the science of growth. How search engine presence transforms brand awareness into real conversions.
February 26, 2026
The 20 Best AI Tools That (Almost) No One Knows About in 2026
Beyond ChatGPT and Midjourney: 20 little-known artificial intelligence tools that are revolutionizing the way professionals, agencies, and...
February 21, 2026
The 60/40 Rule in 2026: How to Split Your Budget Between Brand and Performance (and Why Nearly Everyone Gets It Wrong)
Science says 60% brand, 40% performance. But most businesses do the opposite. Here is what 996 IPA studies say and how to apply it.
February 20, 2026
Buyer Personas in 2026: Why This Beloved Tool Is Pseudoscience (and What to Use Instead)
Buyer personas are marketing pseudoscience. Academic data shows they exclude 80% of customers. Here is evidence-based targeting.
February 20, 2026
Why Loyalty Programs Do Not Work in 2026 (and What to Do with That Money Instead)
Billions wasted on point cards and loyalty programs. Scientific research dismantles them one by one. Here is where to actually invest that...
February 20, 2026
The Science of Color in Marketing in 2026: What Research Actually Says (and What Is Just Hype)
Color psychology is every marketing guru's favorite playground. But what does peer-reviewed research actually say? Data, studies, and...
February 20, 2026
Light Buyers in 2026: The Most Important Customer You Are Ignoring (and Who Decides Your Brand's Growth)
Light Buyers are the hidden engine of growth. With Ehrenberg-Bass data in hand: chasing Heavy Buyers is a trap. Here is how to change...
February 20, 2026
The Best AI Websites in 2025: A Practical Guide (But Quality Requires Professionals)
The most powerful tools updated to November 2025 -- but is it more about the names or about avoiding pitfalls?
November 14, 2025
Steve Jobs: The Quotes and Rules That Fuffaguru Will Never Understand
A deep dive into Steve Jobs' true philosophy, contrasted with the superficiality of modern marketing, sales, startup, and finance gurus.
July 15, 2025
Free AI Websites: The Top 10 for Business in 2025 (Tested by Deep Marketing)
Discover the 10 free websites tested by Deep that automate your business in 2025, before your competitors do.
July 14, 2025
Reselling: The Definitive Guide to a (Truly) Profitable Business
Finally, a guide to the reselling business with no outlandish promises, no nonsense — just practical, market-based advice
July 13, 2025
Maslow's Pyramid: The Broken Idol of Marketing That's Hurting Your Business (and How to Fix It)
From Maslow's Pyramid to the Deep Need Map: how to understand your customers' true deep needs and create exceptional marketing in 2025
July 11, 2025
If You Don't Know the Difference Between Sell-In and Sell-Out, You're Already Losing Money
Many focus on sell-in, making a critical mistake. Discover the true meaning of sell-in and sell-out and learn strategies based on real...
July 11, 2025
Galbusera, One of Italy's Best Brands — But Not My Client!
Galbusera is an authentic brand that has reinvented its image multiple times while remaining remarkably consistent. Let's explore its...
March 27, 2025