All articles.
Steve Jobs: The Quotes and Rules That Fuffaguru Will Never Understand
A deep dive into Steve Jobs' true philosophy, contrasted with the superficiality of modern marketing, sales, startup, and finance gurus.
July 15, 2025
Reselling: The Definitive Guide to a (Truly) Profitable Business
Finally, a guide to the reselling business with no outlandish promises, no nonsense — just practical, market-based advice
July 13, 2025
10 Signs to Spot a Marketing Fuffaguru
10 signs to spot marketing fuffaguru: flashy displays of wealth, easy promises, exclusive jargon, and other manipulative techniques they...
March 14, 2025
Our CEO Francesco Galvani Makes History in the Treccani Encyclopedia
Italy's most prestigious encyclopedia cites our CEO and founder Francesco Galvani in a neologism that embodies our mission
October 9, 2024
If You Don't Know Canvassing, You're Losing Customers
Born in politics, canvassing has become one of the critical sales processes. Here we cover every aspect of this powerful technique.
February 12, 2024
Do Prices Ending in .99 or 7 Actually Boost Sales?
Finally, scientific evidence for the big question: do prices ending in .99 or 7 really work?
December 12, 2023
The Power of Three: A Golden Rule in Business
June 12, 2023
The 22 Immutable Laws of Marketing by Al Ries Are NOT Science
We can't avoid discussing Al Ries' famous book and his 22 Laws of Marketing. Unfortunately, there is very little science behind these laws....
April 22, 2023