All articles.
The Science of Color in Marketing in 2026: What Research Actually Says (and What Is Just Hype)
Color psychology is every marketing guru's favorite playground. But what does peer-reviewed research actually say? Data, studies, and...
February 20, 2026
The Two Paths of Advertising Persuasion
Persuasion travels along two different routes. Understanding when and how each activates in our customers can make all the difference in...
March 19, 2025
5 Psychology Books to Understand People
Understanding human psychology is essential today. Here is our list of the 5 best psychology books for understanding people
July 18, 20245 Outstanding Books on Neuromarketing and Consumer Psychology
How does the human mind really work? How do customers choose and remember? How rational are they? The science of the mind starts here.
December 20, 2023
The Most Common Methodologies for Setting the Price of a Product
A straightforward guide to start thinking about a company's primary revenue driver: the pricing of our products and services.
August 29, 2022
The Five Steps of the Consumer Decision-Making Process
Every customer is different, but the human unconscious follows a fairly common path when facing a potential purchase.
October 4, 2021