Blog
All articles.
Strategy
The 60/40 Rule in 2026: How to Split Your Budget Between Brand and Performance (and Why Nearly Everyone Gets It Wrong)
Science says 60% brand, 40% performance. But most businesses do the opposite. Here is what 996 IPA studies say and how to apply it.
February 20, 2026
Strategy
A Step-by-Step Guide to Implementing Blue Ocean Strategy in Your Business
Blue Ocean is one of the most important business strategies accessible to SMEs. Let's see step by step how to leverage it in our companies.
March 11, 2024