Italy's first telephone insurance company.
Genertel is not simply an insurance company: it is a piece of Italian innovation history. Founded in Trieste in 1994, it was the first company in Italy to offer insurance policies entirely by phone and, subsequently, online.
Today Genertel and Genertellife operate in property & casualty and life insurance, serving hundreds of thousands of customers. The company is 100% owned by Generali Italia S.p.A., part of the Generali Group — present in over 60 countries.
Working with Genertel meant meeting the highest standards: those of a group operating in over 60 countries, demanding excellence in every single campaign.
Deep Marketing Team
The context: evolution and merger with Cattolica.
In 2023, the integration of Cattolica Assicurazioni was completed. Under CEO Giacomo Trovato, the company accelerated its investment in technology and data-driven digital marketing.
Our role: two years at the heart of digital marketing.
For over two years, Deep Marketing worked closely with Genertel's digital marketing office. At the core of the work was full campaign management, with a focus on Google Ads, operating as intermediaries with the media center for digital.
Data analysis played a central role, with custom analytical frameworks built specifically for Genertel.
Our approach with Genertel was to function as an operational extension of their marketing office: same deadlines, same objectives, same obsession with data.
Deep Marketing Team
On-the-job training: transferring real skills.
The on-the-job training program for GenertelLife included daily operational mentoring: advanced campaign management techniques, bidding strategies, A/B testing methodologies, and data interpretation.
Our team alternated video conference sessions with the management team on the use and understanding of the key metrics of Google's main digital marketing tools such as Google Ads, Google Analytics, and Google Tag Manager, with one-to-one support for a team member to help them grow and acquire hands-on professional skills.
The value-add: a unique corporate perspective.
The experience of Deep Marketing's founders in multinational and structured companies allowed them to speak the same language as a major corporation like Generali.
Results: top-tier performance.
The Google Ads campaigns achieved outstanding performance levels, ranking at the top of the Generali Group's internal benchmarks. The collaboration represents an emblematic case of how a boutique agency can successfully integrate within one of the world's largest insurance groups.
