Four years of collaboration that transformed a B2B company into the most recognized brand in its category nationwide. Serpac, a leading supplier of UN-certified packaging for the transport of dangerous goods and an ISO 9001:2015 certified company, achieved an unprecedented media presence in its industry with Deep Marketing, including national television coverage thanks to our press office and advertising strategy. The first e-commerce platform in the sector in Italy, Serpac is now the absolute benchmark for anyone shipping dangerous goods by land, sea, or air.
The international case study that made waves across the industry. Passione Beauty, founded in Vicenza in 2011 as a Facebook page, is now Italy’s leading nailcare brand, 100% e-commerce, with over 438,000 Instagram followers and 100+ employees. As media agency since 2024, Deep Marketing managed all digital advertising platforms across multiple countries with daily A/B testing on creatives and copy. The result: €20,000 invested in Google Ads turned into over €2 million in sales in 30 days. A ROAS of 103x with a peak of 122x during Black Friday — against a beauty industry average of 3–8x.
A story of explosive growth. Starting with two stores, Al Pegno 1977 is now a rapidly expanding network heading toward 10 retail locations in major Italian cities: Milan Duomo, Milan CityLife, Monza, Turin, Bergamo, Verona, Brescia, and Parma. Founded in 1977 from the vision of a master jeweler at the Banco dei Pegni, the company has seen exponential revenue growth thanks to Deep Marketing’s growth hacking strategy and advertising management. Adaptive web design, advertising, and innovative loyalty technologies complete the picture.
Two years of collaboration with Italy’s first telephone and online insurance company, founded in Trieste in 1994 and 100% owned by Generali Italia S.p.A. — one of the world’s largest insurance groups, operating in over 60 countries. Deep Marketing supported Genertel and Genertellife’s digital marketing office with full campaign management in collaboration with the media center, focusing on Google Ads, data analysis, and on-the-job training. The managerial experience of Deep Marketing’s founders — coming from international corporate backgrounds — brought a unique perspective to the sector, delivering excellent performance results.
An international project of immense prestige. Deep Marketing collaborated with the Veneranda Fabbrica del Duomo di Milano and the non-profit foundation International Patrons of the Duomo di Milano for a complete rebranding and institutional communications overhaul. The work included designing the foundation’s website and the digital communications strategy aimed at international audiences, particularly in the United States, to promote the historical, cultural, and artistic heritage of one of the world’s most iconic monuments.
A complete repositioning for MidaTicket, a ticketing platform for museums, events, and cultural attractions across Italy. Deep Marketing handled the full rebranding, from the new visual identity to the website, redefining the company’s positioning in a competitive market. The strategy included branding, UX-oriented web design, and digital communications, transforming MidaTicket into a modern, recognizable brand in the Italian cultural ticketing landscape.
Deep Marketing is the lead agency in Italy for Inside Pharmacy, a Spanish brand founded by Angel Vergara and a leader in pharmacy design and renovation with over 2,000 completed projects across Europe, a production facility in Alicante, and showrooms in Madrid and Paris. In just one year of collaboration, quote requests doubled and the company is on track to become the market leader in Italy. The social media strategy generated tremendous interest and significant follower growth. A mutually rewarding case that demonstrates the effectiveness of the Deep Marketing method in international B2B expansion.
Three years ago, Deep Marketing rebranded Noval Group as a leader in high-end windows and doors, transforming the perception of a historic Neapolitan company with over 30 years of experience manufacturing aluminum and aluminum-wood systems. The operation included a launch event in Naples with 300 attendees in the city center, entirely organized by Deep Marketing. Today Noval exports to over 20 countries and represents the excellence of Made in Italy in the window and door industry, with innovative digital tools including an AR configurator and a dedicated app.
Deep Marketing accompanied PT Torino — a brand of Cover 50 S.p.A. — in its transformation from a trouser manufacturer into a global total brand. A journey that Deep Marketing’s founder knows firsthand, having held a managerial role at the company before founding the agency. Worn by figures such as Barack Obama and Sergio Marchionne, PT Torino is now distributed in over 40 countries with showrooms in Turin, Milan, Munich, New York, and Tokyo. Over one million trousers sold worldwide, a total look collection since 2022, and an acquisition by a fund at a very high valuation — a nearly unique case in Italian fashion.
Two years of collaboration with one of Italy’s most innovative tech companies. Entando — whose name derives from the Sardinian word “ettandu,” meaning “what’s next?” — is the open-source Application Composition Platform for Kubernetes, born in Cagliari with offices in Miami, Milan, and London. Cited by Gartner as a Sample Vendor in the Hype Cycle for Cloud Platform Services 2023 and in the Emerging Tech Impact Radar 2024–2025, with Deep Marketing’s strategic support it more than doubled its revenue. Funded with $11 million from United Ventures, it now serves Fortune 500 clients including the Italian Ministry of Justice.
A major rebranding carried out by Deep Marketing for ITS Engineering Company, an engineering firm specializing in infrastructure maintenance and care in mature economies and sustainable development in emerging countries. Deep Marketing managed social media and provided communications support during the critical phase of international expansion into Africa (Tanzania, Libya, Algeria) and North America (Canada). A project that redefined the identity of a company that uses complexity as a method and sustainability as a goal.
A major player in the Italian textile industry: Olimpias Group, controlled by Edizione S.r.l. (the Benetton family holding company), operates 12 manufacturing plants in Italy and abroad, employs 3,000 people, and generates €400 million in revenue. It supplies yarns and fabrics to brands such as Giorgio Armani, Diesel, Prada, Hugo Boss, Tommy Hilfiger, and Lacoste. Deep Marketing worked on the corporate sustainability communications project, a central theme for a company that was among the first in Europe to obtain GOTS certification and implement the WASATEX water recycling process.