The client: ITS Engineering Company.
ITS Engineering Company is an Italian engineering firm specializing in infrastructure maintenance and care. Three departments: ITS Inspection for major civil works, ITS Alpine for hydrogeological risk, and ITS Academy for professional training.
Since 2020, part of the EGGS network, with operations in Tanzania, Libya, Algeria, and Canada.
The challenge: communicating complexity during expansion.
The creation of the Foreign Department marked the beginning of an ambitious international expansion. The visual identity no longer reflected the company’s scope.
“When a company that inspects bridges on four continents presents itself with an image that doesn’t reflect its own excellence, the gap becomes a strategic hindrance.”
Deep Marketing — Strategic Analysis
The strategy: complete rebranding and communications for internationalization.
Three pillars: full rebranding, strategic social media management, and corporate communications support during international expansion.
Beyond borders: the EGGS network and global reach.
In Tanzania, infrastructure expertise for sustainable development. In Libya and Algeria, reconstruction and maintenance. In Toronto, bringing the Italian approach to infrastructure maintenance.
The results: a redefined identity for a new era.
The rebranding gave ITS an identity finally aligned with its true stature. Expansion across four continents was accompanied by consistent and strategic communications.
