The context.
When the collaboration with Deep Marketing began, MidaTicket was already operating as an established ticketing platform, serving dozens of cultural institutions across the country. However, it suffered from an outdated visual identity and communication that failed to reflect the true quality of the product.
Everything felt extremely "engineering-driven". While this made sense for such a solid company capable of guaranteeing IT service standards simply unattainable for the vast majority of Italian businesses, it was deeply incompatible with the "soft values" of the relationship between the MidaTicket brand and the humanistic culture it grants access to for tens of millions of customers.
The repositioning challenge.
The goal: transform the brand perception from "technical ticket provider" to "strategic partner for the digitalisation of the Italian cultural experience".
Redefining the identity of a cultural ticketing platform means understanding that every ticket sold is the first gateway to an experience.
Deep Marketing — Brand Strategy
Deep Marketing's intervention.
Three directions: complete rebranding, UX-oriented web design, and digital communication strategy.
A new identity for digital culture.
The new identity balances institutional solidity and contemporary freshness. The responsive design ensures a seamless experience: over 65% of purchases happen on smartphones.
The impact of the transformation.
MidaTicket is now a recognisable brand, equipped with communication tools that match the quality of its technology, positioned as a credible and modern player in Italy's cultural ticketing landscape.
"It's incredible to think that behind every single ticket issued at Italy's major museums and monuments there's a logo and a visual created by the team at my agency. I'm so proud!"
FRANCESCO GALVANI — CEO & FOUNDER OF DEEP MARKETING
