All articles.
If You Don't Know the Difference Between Sell-In and Sell-Out, You're Already Losing Money
Many focus on sell-in, making a critical mistake. Discover the true meaning of sell-in and sell-out and learn strategies based on real sales data
Galbusera, One of Italy's Best Brands — But Not My Client!
Galbusera is an authentic brand that has reinvented its image multiple times while remaining remarkably consistent. Let's explore its incredible and unique history
The Two Paths of Advertising Persuasion
Persuasion travels along two different routes. Understanding when and how each activates in our customers can make all the difference in our marketing.
Two Perfect (and Educational) TV Commercials from March 2025
Sometimes we can learn a great deal while having fun. We present two excellent TV commercials that can serve as textbook examples.
Press Office: What It Is, How It Works, and Why It's Essential
The press office is a key element for corporate communications in 2025. It manages media relations. Here's why it's strategic for your business.
10 Signs to Spot a Marketing Fuffaguru
10 signs to spot marketing fuffaguru: flashy displays of wealth, easy promises, exclusive jargon, and other manipulative techniques they use to appear as experts.
The 30 Best Artificial Intelligence Websites for Marketing, Work, and Creativity
Francesco Galvani, AI developer and science communicator, has selected for you the 30 best Artificial Intelligence websites
From Boomers to Gen Z: The Definitive Guide to Generational Marketing
Boomers, Millennials, Gen X, Gen Z, Alpha. Who are they? What do they want? How can we help them? How can we win them as customers? All your answers are here
If You Don't Know Canvassing, You're Losing Customers
Born in politics, canvassing has become one of the critical sales processes. Here we cover every aspect of this powerful technique.
Media Mix Modeling: The Marketing Revolution Nobody Is Talking About in Italy
MMM: Statistics, machine learning, power, and logic to break free from the tyranny of simplistic conversion attribution models
The MEGA LIST of Books, Courses and Free Resources on Copywriting
Why pay when the Internet provides amazing material for free? Here lists skills, courses, books and definitions for copywriting
![Deep Marketing's Clients: Outstanding Brands and Success Stories [Oct. 24]](https://pub-2af013ecf15c42c28b465c1231bab768.r2.dev/images/deep-marketing/kaboompics_people-holding-glasses-of-white-wine-making-a-toast-3760.jpg)
Deep Marketing's Clients: Outstanding Brands and Success Stories [Oct. 24]
International Corporations and Brands, Successful and Disruptive Companies, Local Gems and Excellence. Deep Marketing is their Partner.
Endorsement Marketing in 7 steps: the Ultimate Guide
Endorsement Marketing is a powerful but often misunderstood technique. Let's look in this guide at the 7 elements of a successful Endorsement
The ROAS, MER, LTV and CAC Formulas, Real Examples and Strategy
How to calculate the most important marketing indexes, how to interpret them without hoaxes, how to use them to grow business
5 Outstanding Books on Neuromarketing and Consumer Psychology
How does the human mind really work? How do customers choose and remember? How rational are they? The science of the mind starts here.
Do Prices Ending in .99 or 7 Actually Boost Sales?
Finally, scientific evidence for the big question: do prices ending in .99 or 7 really work?
Ogilvy, Chiat, Bernbach, and Hopkins: Lessons from the Founding Fathers of Marketing
Honesty, effectiveness, creativity, ethics, psychology: true marketers build their work on the cornerstones laid by four great geniuses
The ABC of Strategic Marketing: the 8 Universal Laws of Success
Strategic marketing is the foundation of every business. But small and entrepreneurs often do not know its scientific laws. Here they are