Advertising, SEO, branding and press office, with the sources cited.
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Is WordPress Dead? The 2026 Data and 9 Real Alternatives
WordPress still runs 40.8% of the web, but in 2025 its ecosystem produced 11,334 vulnerabilities and only 49% of its sites pass Core Web Vitals. The 2026 data on security, speed and machine...
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Press release in 2026: how to write one newsrooms publish
What a press release is, how to write one part by part, and a real example that ran in Il Gazzettino and Sky TG24, explained by the team...
October 21, 2026
AI terms to know in 2026: what they change for you
Agents, harness, MCP, skills, computer use, GEO and AGI explained for SME marketers, with primary sources and what they change in daily...
October 9, 2026
Choosing an agency in 2026
Freelancer, full-service agency or internal team? Compare responsibilities, evidence, proposals and exit terms to choose your marketing...
August 23, 2024
11 Famous Ads, Reviewed One by One
Eleven famous ads, from Ikea Lamp to Dumb Ways to Die, reviewed one by one, with the awards they won and the numbers backed by a source.
January 20, 2023
Press office: activities and quote
How to evaluate a press office quote, what the work includes and when to use an external team. Explore a project and request a call.
March 17, 2025
Advertising campaigns: examples and choices
Historic and recent advertising campaigns: goals, ideas, channels and sources. Explore the examples and the Passione Beauty project with...
April 13, 2026
How Brands Grow by Byron Sharp: Summary and Key Ideas
A summary of How Brands Grow by Byron Sharp: growth through penetration, double jeopardy, mental and physical availability, distinctive...
May 16, 2024
Category Entry Points: How to Map and Own Them (2026)
Category entry points are the situations in which people think of a buying category. Romaniuk's definition, the 7Ws to find them, the...
August 1, 2026
19 Movies About Marketing, Sales and Business to Watch in 2026
Movies about marketing, sales and startups: 19 picks from The Social Reckoning and Marty Supreme to the classics, with the lesson each one...
November 27, 2023
The Two Paths of Advertising Persuasion
Petty and Cacioppo's Elaboration Likelihood Model (ELM): central vs peripheral route, the role of involvement, and how to use it in...
March 19, 2025
Zero-Click Search in 2026: AI Overviews Send Fewer Clicks (and What SMEs Should Do)
Position one loses 58% of clicks when an AI Overview shows (Ahrefs, 2026). Verified zero-click and AI Mode data, plus 10 moves for SMEs.
March 13, 2026
A Step-by-Step Guide to Implementing Blue Ocean Strategy in Your Business
How to apply Blue Ocean Strategy step by step: value curve, PMS map and ERRC grid, four verified examples from Cirque du Soleil to...
March 11, 2024
5 Psychology Books to Understand People
Kahneman, Cialdini, Goleman, Ariely and Duhigg: what each book teaches about people, its editions and the limit to know before using it in...
July 18, 2024
Our CEO Francesco Galvani Makes History in the Treccani Encyclopedia
The fuffa-guru entry in the Treccani Neologisms 2024 quotes among its usage examples the appeal of Francesco Galvani, CEO of Deep Marketing.
October 9, 2024
Sell-In vs Sell-Out: Meaning, Difference and Formula
Sell-in is what the manufacturer ships to the distributor, sell-out is what shoppers buy at the checkout. Comparison table, sell-through...
April 16, 2026
Distinctive Brand Assets: What They Are, Examples and How to Build Them
Distinctive brand assets are the colours, shapes, sounds and characters that make a brand recognisable without its name. Examples and how...
May 9, 2026
Mental vs Physical Availability: Meaning and How to Measure
Mental availability: how often buyers think of your brand. Physical: how easy it is to buy. How to measure both and where to invest, after...
May 7, 2026