Your brand
gets noticed.
We give your brand a distinct character in images and in words, and we carry it all the way to the objects people use, so your brand speaks the same way from your website to your business card.
Let's talk about your projectBranding and visual
From brand character
to real objects.
- Character and direction
- We study your company and your audience, and from there we choose how your brand speaks and how it presents itself, so every choice of shape and colour has a reason you can explain.
- Logo and visual system
- We design the logo, choose colours and typefaces and write the rules for using them, so your brand stays recognisable even at small sizes, on a different background or on a new material.
- Materials and launch
- We prepare business cards, packaging, signage, web pages, invitations and launch materials. You choose with us, one by one, which materials to produce, so the project includes only what you need.
How we work,
step by step.
We work on your brand in six phases, always in the same order. If we skipped a phase, you would pay for the mistake later, at the first format nobody had planned for.
- 1. The first call
- In the first call you tell us about your company, your market and the work you want to start from: just the logo, a light visual identity, meaning a leaner identity, or a full rebrand. We agree together on what the project includes before we draw a single shape, so you know from day one what you will receive.
- 2. The analysis
- We study your company's history, your customers, your competitors and the materials you use today, and we separate the elements customers truly recognise from the ones that stay only out of habit, so you know what to keep and what to change. At the end of the analysis we set the price of the rebrand, and from then on the price doesn't change.
- 3. The brand platform
- We put in writing your brand's character, the place it wants to hold in the market and the tone it speaks in, so anyone who writes for you uses the same voice. This document is called the brand platform. When needed, in the platform we also choose names and decide how brands, product lines and divisions fit together, which is called brand architecture.
- 4. Visual direction and drawing
- First we show you collections of reference images, the moodboards, and the first proposals, so you choose the direction before the drawing starts. Then we draw the logo on a grid and test it straight away on different backgrounds, at small sizes and on real materials, so you see how it behaves before you print it.
- 5. The system and the brand book
- We define the colours, the typefaces, the logo variants, an icon that also works on its own and the rules for using them. We collect everything in a manual, the brand book, so anyone who works on your brand, even after us, follows the same rules.
- 6. Applications and launch
- We produce the materials included in the project, which we call applications: letterhead and business cards, packaging, signage, website, event materials. With these materials you take your brand to the places where your customers meet it.
Quality should be felt.
You can build a magnificent product and present it with materials that don't do it justice. With branding we carry your product's quality into images, words and the objects people use, so you can present it for what it's truly worth.
Our design, in people's hands.
For MidaTicket we worked on the identity and the digital presence. Then we took the same design onto the tickets printed all over Italy, the small objects people hold in their hands as they walk into a museum or an event.
That is how a brand comes to life, outside the pages of a portfolio.
Every sector has its own language.
For Noval Group we also handled the launch and the brand's presence. For ITS Engineering the logo had to show the company's technical solidity across all its communication materials.
For every company we build a visual system that works in print, on web pages and in the places where your customers meet you, so your brand doesn't stay locked inside the logo.
Your brand, crafted properly.
We study your company, bring the brand's character into focus and draw the shapes. Then we refine every material until the brand holds up even in the smallest details, so you can show it with pride, from the business card to the sign over your door.
MidaTicket
An identity that
changes hands.
For MidaTicket we designed the logo and carried it onto the tickets and the digital presence.
What you get.
And what we don't do.
At the end of a branding project with Deep Marketing you receive four things, and they are all yours:
- the source files of the logo and all its variants, ready for print and digital;
- the brand book, the manual with the colours, the typefaces, the construction of the logo and the usage rules;
- the brand platform, with your brand's character and tone of voice in writing;
- the applications, meaning the materials listed in the proposal, from business cards to web pages.
You can hand your brand files to any future supplier, and that supplier uses them without going through us. We never tie you to us, on any Deep Marketing project.
What we don't do in branding.
- We don't let AI draw the logo. The people on our team choose the creative direction and draw the logo. We use internal tools for research, variants and quality control, and if a material we deliver goes through an AI tool, we tell you, so you always know who did what.
- We don't throw away a logo that people remember. If your customers recognise the logo, we change only what needs changing and keep the rest, so you don't lose the recognition you have already built.
- We don't change the price halfway through. We agree with you at the start on what the project includes, and the price stays the same until delivery, so you know what you'll spend before the drawing begins.
- We don't promise brand results in a month. A new identity shows its effects over years. To choose who handles your branding, look at what happened to their clients' brands.
What changes from one brand to another?
MidaTicket had solid technology and a logo that spoke like an IT supplier. MidaTicket sells tickets under the museum's own brand, as a white label service, and the museum stays the star, so the new logo had to sit next to the Colosseum without shouting. The MidaTicket case.
ITS Engineering inspects bridges and railways with rope-access engineers. We built the its monogram on a grid of lines and angles, like a technical drawing, and coloured it with the orange of helmets and harnesses. The ITS Engineering case.
The International Patrons of the Duomo di Milano work between Milan and New York. In the foundation's logo we merged the skylines of the two cities into a single mark, and we carried the new identity all the way to the website for American donors. The Duomo di Milano case.
Identity goes
beyond the logo.
Here you can see some of the visual systems we have designed, in the places where people actually meet them.
MidaTicket The brand book
SGDBusiness cards and visual system
Noval Group The launch event invitation
Duomo di Milano Identity and website for the International Patrons of the Duomo di Milano
FidiaFitness Lab: architectural project and the centre's logo
ITS Engineering The logoWho works on your brand?
A senior team works on your brand, and you talk to a single point of contact. Your contact follows the project from the first call to delivery and keeps strategy, design and materials together, so you don't have to explain everything again to each new person.
Your contact works with the specialists your project needs: creative direction, logo design, copywriting for tone of voice, photography, web design and print.
The team consults Deep Advisor, our internal archive of research on how brands are built and of art director criteria, to assess creative directions before showing them to you. Deep Advisor stays a tool for the team, and you receive only the proposals that have already passed that check.
Deep Intelligence is the dashboard you can open whenever you like, and it brings together your website data and Google searches, and with the GEO package also the mentions of your brand in AI answers. Inside Deep Intelligence, Virtual CMO reads this data and proposes the next decisions.
Deep Intelligence doesn't measure a brand's value in a month. It shows you how this data changes after the launch of your new brand, so you understand which way it's heading before its value can be measured.
For Noval Group, in the same project, we prepared the identity, the website and the launch event in Naples. With press office and events we bring your new brand in front of the public.
When your brand reaches your campaigns, we prepare the ads for your digital advertising starting from the brand book rules, so every ad looks like the rest of your brand and nobody has to invent its look from scratch.
Before we start.
Do we need to change the name or the logo?
Only if needed. If your customers already recognise the name or the logo, that recognition is an asset, and we can evolve the identity you have instead of starting from scratch. After the analysis we decide together what to change.
I have a long-standing logo: should I throw it away?
Almost never. A long-standing logo carries years of your customers' memories, so we evolve it: we change what needs changing and keep what customers recognise. In the analysis we separate the elements customers truly remember from the ones that stay only out of habit.
Can we start from an existing logo?
Yes. We can refresh the logo you have with a restyling, or build a new identity starting from that logo. We decide together where to start and which materials to produce.
Does the project include the website too?
Yes, if you need it. We design the website with the same visual system as the logo, and in the proposal we write down what we do and what we deliver, so you know from the start what the price includes.
How much does a rebrand cost?
It depends on what the project includes, and the price is always fixed. If you only need the logo or a light visual identity, the process is leaner and you pay less. For a full rebrand we set the price after the analysis, and from then on the price doesn't change, so you won't find surprises halfway through the project.
Does AI draw the logo?
No. The people on our team choose the creative direction and draw the logo. We use internal tools for research, variants and quality control, and if an AI tool touches a material we deliver, we tell you.
What do I take home at the end?
You take home the source files of the logo, the brand book and the usage rules, and they stay yours. You can hand them to any future supplier, who uses them without going through us, as on every Deep Marketing project.
Let's talk about your project.
Tell us about your company and the work you want to start with.
Request a call
