Your expertise,
easy to find.
Our team studies what your customers search for, writes the pages that answer their questions and fixes your website, so your company shows up when they search on Google or ask ChatGPT, Gemini and Perplexity.
Let's talk about your projectSEO, GEO and content
Deep Intelligence · Demo screens, on the Demo Deep test site
Real questions.
Measurable answers.
- Structure and content
- The team starts from the searches your customers make on Google, decides which pages your website needs and fixes the technical side. Every page answers a question your customers really ask, so people who land on your website find what they were looking for.
- Presence in AI answers
- At regular intervals, Deep Intelligence asks ChatGPT, Gemini and Perplexity the questions your customers ask and keeps the answers. Over time you see when they name your company, when they name one of your competitors and which websites they take their information from.
- A plan that keeps updating
- With the Google and AI data in front of you, you and the team decide which pages to write or update and which external websites to get talking about you, including through our press office. When the data changes, we update the plan, so your budget always goes to the work that matters most right now.
How does Deep Marketing work on SEO and GEO, phase by phase?
1. The first call. The first call lasts twenty minutes. Together we look at where your company appears today on Google and in the answers of ChatGPT, Gemini and Perplexity, and which competitors show up instead of you, so you know where you're starting from before you decide anything.
2. The starting point. At the start of the project we study your market and choose the questions to ask ChatGPT, Gemini and Perplexity. At the same time we connect two sources to Deep Intelligence: your Search Console, which is the data Google gives you on the searches where your website appears, and the system that counts your website's visits. Deep Intelligence then records the starting point, and you can compare every later result against it.
3. The website check. Our specialists compare the list of your website's pages, the sitemap, with Search Console data to find the pages worth developing further. Using Google's tools, they also check which pages Google has actually added to its index, meaning which pages it can show in results. When several pages on your website come up for the same search, the specialists look at what the person searching wants, what each page says and which page your website tells Google is the main one, the canonical, before concluding that the pages compete with each other. That way you don't change a page that works to fix a problem that isn't there.
4. The plan. The SEO and GEO plan puts in order the technical fixes, the pages to rewrite, the new pages and the external websites where we can get people talking about you. At the top are the questions your customers ask and the pages already close to Google's first page, so you know where the work begins.
5. The work on the pages. Our editors write and update pages starting from what your company already knows. They turn your technical data sheets, the answers you give customers and your technicians' experience into pages that Google and AI assistants can use as a source, so your expertise reaches the people looking for it.
6. The work outside the website. When they answer, ChatGPT, Gemini and Perplexity often cite newspapers, rankings and company directories published by others. That is why our press office works with the SEO team on your presence in AI answers and gets those very publications talking about you.
7. Continuous measurement. Every week Deep Intelligence puts the same questions to the AI assistants again and keeps the answers, which you can reread whenever you like. When the data changes, we change the plan straight away, without waiting for a set date.
What changes on your website.
In the technical audit our specialists check that Google can open your pages, that old addresses point to the new ones with a redirect, that every page tells Google which version is the main one and that the website's structure makes sense. Then we review the pages you already have, starting from the questions they could answer better. A new page goes into the plan only when it answers a question none of your pages covers, so you don't end up with two pages stealing visits from each other. Deep Intelligence compares searches, pages and enquiries over time against the starting point, so you see how they change after each piece of work.
A migration you can explore.
Garden Sporting Center had a website that was hard to update and years of presence on Google. We rebuilt its pages on DeepCMS and linked every old address to the new one, so anyone arriving from Google on an old address finds the new page. In the Garden case study you can see the new website and the map of redirects between old and new addresses. You can check the work yourself: open an old address and see where it takes you, what the new page says and which version it tells Google is the main one.
If you want to understand what changes between SEO and GEO, in the work to do and in how you measure it, read the SEO and GEO guide. In the Serpac case study you can see how content, campaigns and press office work together for the same client.
Serpac
in its sector
Serpac makes approved packaging for transporting dangerous goods and sells to other businesses, in a highly technical market. We coordinated advertising, press office, SEO and GEO, and Serpac became the leading Italian brand in its sector.
Read the full case study to see how Serpac got there.
What you get from Deep Marketing, and what you don't
With an SEO and GEO project you get things you can see and check, and the pages written for your website stay yours even if one day you stop working with us.
- Always-open access to Deep Intelligence, where you see your Google rankings, your website visits, how often AI assistants cite you and how your competitors are doing, all on the same screen, so you don't have to piece together data from different tools.
- The list of questions we ask ChatGPT, Gemini and Perplexity, with all the answers and the websites they cited, so you know which sources your presence in their answers depends on.
- The pages and articles written for your website, each with the title and description Google shows in results and with structured data, the information in the page code that helps Google and AI assistants understand what the page is about.
- A work plan that tells you what comes first and why, which we update when the data changes, so you always know what we're working on.
We don't sell packages of links to your website, we don't guarantee you a position on Google and we don't promise that an AI will cite your name in every answer. AI answers change often, so we measure them over time and work on the websites the AI assistants take their information from.
We don't publish mass-generated articles just to fill your blog. We use AI where it saves us time, and an editor checks every data point, every source and every stance by hand before the page goes live.
Why does content from a competent company get cited?
When you read useful content, you think: “These people know what they're talking about.” We want the people who read your pages to think the same about your company, and that is why we write ideas, pages and in-depth pieces that deserve attention.
An AI like ChatGPT is happy to cite a page that tells it something it doesn't already know: a data point, an experience, a technical explanation. What your company knows about its sector is the raw material, and our editors turn it into pages that reach the people looking for you and the AI assistants that answer them.
How do you explain a complex technology?
For Entando, an open source platform for large organisations, we wrote the articles for the company blog and the articles signed by the founder for IT managers. That way the people who decide the budget understand a difficult technology even if they aren't technical.
A good idea can live in many formats
An in-depth piece can become a newsletter or a series of posts. We adapt each text to its channel and keep your brand's character, so you get more out of the same work across several channels and your customers recognise you wherever they read you.
What
we measure.
Here you'll find our report on AI answers, the Deep Intelligence screen you use to follow your presence in AI answers, and some of the content we wrote for Entando and Inside Pharmacy.
Who works on your SEO and GEO project?
A team follows your SEO and GEO project, and no junior works alone on your website. You talk to a single point of contact, who holds the plan, sets priorities with you and answers your questions, so you don't have to explain everything again to different people.
The specialists for each part work with your contact: technical SEO, writing and editing, measuring AI answers and, when the project includes them, relations with journalists.
What tools does the team use?
Deep Intelligence is the project dashboard, and you can open it whenever you like. It brings together Search Console data, your website visits, the times AI assistants cite you and your advertising spend, and works out where visits really come from, so you see which channel brings you people.
Virtual CMO, inside Deep Intelligence, reads the project data, shows you where visits are heading and how AI assistants present your brand, and suggests which content to develop further.
Deep Advisor is the internal research archive the team consults before deciding. That way we choose content and priorities based on verified research rather than industry habits, and every choice on your project has a reason behind it.
DeepCMS is Deep Marketing's CMS, the software you use to update the pages of the websites we build, and it won't let you publish a page without the title and description Google shows in results. So a website on DeepCMS starts with the SEO basics already in place.
How does SEO connect to the other services?
SEO and the press office help each other, because the articles newspapers write about you become sources that AI assistants cite. Digital advertising brings you, today, the people already looking for what you sell, while content works to get you found in the months that follow without paying for every click. In Deep Intelligence you see the results of both on the same screen.
If you also need a new website, the team decides the SEO structure from the start, so you don't have to redo it later. If you're replacing your old website, we link every old address to the new one with a redirect, so you don't lose the rankings you already have on Google.
See where
your name appears.
Deep Intelligence keeps the answers from ChatGPT, Gemini and Perplexity and the websites they cite. By comparing one measurement with the next, you see how the answers change and whether your company appears more often.
Before we start.
What is GEO?
GEO is the work of getting your company cited in the answers of ChatGPT, Gemini and Perplexity, as well as in Google results. With GEO you measure how many times your name comes up when a customer asks a real question, where it appears in the answer and next to which competitors, so you know whether AI assistants recommend you or someone else.
How do you measure presence in AI answers?
Deep Intelligence asks the AI assistants the same questions, always at the same frequency, and keeps every answer. A single answer tells you little, because AI assistants give different answers even to the same question. A series of answers, collected across several assistants and on different days, shows you instead whether your presence is growing or shrinking, and in Deep Intelligence you see it separately for ChatGPT, Gemini and Perplexity.
Does it need ongoing work?
It depends on where you're starting from. You can fix the technical side of your website with a short, one-off piece of work, while new pages and presence on external websites need ongoing work, month after month.
Do you guarantee a position on Google or a citation in AI?
No. Nobody can guarantee a position on Google or a citation in AI answers, because Google and the AI assistants decide them. We work on the content and the technical aspects we can change and measure the results over time, so you see what worked.
Does the whole website need rewriting?
Almost never. You often already have the best information, in your pages, your technical data sheets or the answers you give customers. Our editors pick what's useful, update it and rewrite it to answer your customers' questions, so you don't throw away the work you've already done.
Does Deep Marketing also handle social media and newsletters?
Yes, if you want them in the project. The plan says which channels to publish on, in which formats and how often, so you know what to expect.
How long before SEO and GEO results show?
It depends on your market and where you're starting from, and nobody can promise you a date. Climbing Google for searches with strong competition usually takes months, and citations in AI answers take time too. Anyone promising you the top position in two weeks is selling you something else. Deep Intelligence repeats the same measurements every week, so you see how the numbers move and decide with us whether to change course.
Is working on the website enough to appear in AI?
No. To answer, ChatGPT, Gemini and Perplexity draw heavily on newspapers, company directories and rankings published by others, and the company's own website comes after. That is why the press office works with the SEO team on your presence in AI answers and tries to get you mentioned on websites you don't control too.
Does Deep Marketing write content with AI?
Partly, and we tell you so. We use AI where it saves time without changing the substance, and an editor checks data, sources and stances by hand, because AI assistants are happy to cite a page that says something they don't already know.
Does Deep Marketing do link building on its own?
No, we don't sell link building, meaning the search for links pointing to your website, as a separate service. Buying links when another website has no reason to talk about you is the fastest way to get penalised by Google, and AI assistants choose their sources differently from the way Google used to count links. To get you cited we work on content and relationships, and the press office counts for more than any link package.
Let's talk about your project.
Tell us about your company and the work you want to start with.
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