Garden Sporting Center
The centre comes alive.
Courses, activities, people. A web project to step into the Garden world and find your own way to live it.
- DeepCMS
- Website
- SEO and GEO
- Deep Intelligence
- Conversion optimisation
- SEO migration
A sports centre
to explore from your phone.
Garden Sporting Center has been in Rimini since 1984 and covers 38,000 m²: two pools, a fitness room, personal training, four sports schools for children and teenagers in swimming, football, dance and karate, the Steven Sporting Club and the proprietary Evolness® method, which combines training, nutrition and medical supervision. It presents itself as the largest sports centre in Emilia-Romagna.
A lot to tell. And people looking for it usually look from their phone.
Renewing without
losing forty years.
The change of pace came with Luca Pasini, the manager who took the helm of the centre with a clear idea.
An institution can only be protected by renewing it. Technology, artificial intelligence and new workflows had to become the language Polisportiva Garden would use to speak to the whole community, improving every service without losing the soul built over forty years.
Luca Pasini, Polisportiva Garden (translated from Italian)
The starting site was slow, hard to update and fragile on mobile. On the other hand, it had years of Google rankings, and rebuilding it carelessly would have meant throwing them away.
Eighteen blocks
made for Garden.
We rebuilt the site from scratch on DeepCMS: nineteen pages built from eighteen blocks designed for Garden, from pool timetables to course accordions, from trainer grids to membership cards. The team opens the page, changes the timetable, saves. No developer to call.
Images moved to WebP and pages weigh 72% less. The site runs on the Cloudflare network, and the mobile version was redesigned page by page.
Moving
the rankings.
Before switching on the new site we mapped the 37 URLs of the old one, one by one, each with its own 301 redirect to the page that replaces it. Anyone arriving from an old link or from Google lands where they should, and the authority built over the years stays with the centre.
Every request
lands where it should.
An AI assistant works on the site, answering questions such as pool timetables by drawing on the centre’s content.
Every page is measured with Deep Intelligence. The contact journey is built end to end: form with a thank-you page, recorded conversion, visit source saved at first contact and every request forwarded automatically to the centre’s management system. So Garden knows which pages bring people to the front desk and which do not.
