Give your
campaigns power.

How we work, from the first call to ongoing management.

A campaign only pays off if your website, contact tracking and offer are in order first. That's why we work in six phases, always in the same order, and at the end of each phase we hand you something you can check.

• The call. You tell us what you sell, to whom, with what margins and what budget. We look together at the cost per click in your sector: if your budget is too low for the platforms to find the right people, we tell you during the call, before taking a single euro.
• The diagnosis. We go into your ad accounts and the data from past campaigns, if there are any, and check how you track contacts, your offer and the pages people land on. If the website doesn't hold up or you don't track contacts yet, we tell you not to spend yet, because a campaign launched like that burns money and doesn't tell you what worked.
• The proposal. We send you in writing the channels, how we build the campaigns, which creative we produce and what we coordinate with your team. In the proposal we separate platform spend from our fee, so you always know where every euro goes.
• The setup. We set up the tracking of contacts and sales, with cookie consent handled properly, and connect your accounts to Deep Intelligence. Then we build the campaigns, choose who to show them to and who to leave out, and prepare the first creative.
• The first weeks. The platforms collect the data they need to find the right people, and we read it alongside them. We test images, copy and calls to action, and before each test we decide which result will make us stop it, so we don't keep a campaign running just because it has started.
• Ongoing management. We move budget to the campaigns that perform best, test new variants and make the important decisions looking at 30-90 days of data, because a few days of data swing too much. We agree with you how much you can spend on each new customer and update that figure as the campaigns progress. If a channel makes a customer cost you too much, we fix the campaigns and meanwhile test other channels, so your budget goes where a new customer costs you less. In Deep Intelligence you see every day what is happening to your campaigns.

What you get, and what we don't do.

You get work you can check at any time, without waiting for the end-of-month report:

• campaigns on Google Ads, Meta, LinkedIn and programmatic, with the reasons we chose each channel and left out others in writing, so you can discuss every choice;
• images and copy for every format, with several variants to test, and work on the page people see after the click;
• tracking of contacts and sales, set up by us, with cookie consent handled properly;
• access to Deep Intelligence for the whole duration of the service, so you can check our work on the same numbers we use to decide it.

We don't promise you a guaranteed result, because in an ad auction nobody can guarantee one. And we don't launch campaigns on a website or tracking that doesn't work just to get the contract started.

We don't charge for strategy as a separate item, because it is included in the campaign work.

Want to explore Google Ads?

If you're only interested in Google Ads, the Google Ads management page (in Italian) explains how we work on accounts, conversions, ads and the page after the click. This page covers the work across several channels together.

Images and copy also decide how well a campaign performs.

We work on the crop of the images, the words of the headlines and the page people see after the click, and we test several versions of each. A well set-up account puts the ad in front of the right people, but it's the image and the headline that make them stop.

For Passione Beauty we tested more than sixty ad variants in an average month, so people didn't keep seeing the same two ads.

Who runs your campaigns?

A senior team runs your campaigns. You talk to a single point of contact, who decides with you the strategy, the channels and where to spend first, so you don't have to chase a different person for each platform. Working with your contact are a specialist for each platform and the creatives who design the ads. No junior decides alone how to spend your money.

The team checks how the campaigns are doing and fixes the ones that perform worse. We explain what we see in the data and where we want to act, and we compare it with what is happening in your company, because platform numbers alone aren't enough.

We open a WhatsApp group with you that includes the people working on your campaigns, so when you ask a question, the person doing the work answers. We register the ad accounts in your company's name. If one day you stop working with us, you keep the accounts, the data and everything we built inside them, from campaigns to ads.

We manage millions of euros a year in advertising budget and we are a Google Partner.

What tools do we use to decide on campaigns?

Deep Intelligence is the dashboard you can open whenever you want. It brings together platform and website data and traces which campaign each contact comes from, so you can compare what Google and Meta say they brought in with the contacts that actually reach your website.

Virtual CMO reads the Deep Intelligence data and suggests to us what to change in the campaigns. Then we decide together with you what to do.

The team also consults Deep Advisor, our internal archive of research and industry benchmarks, to decide how much budget is needed, which formats to use and how long to wait before judging a campaign, instead of going by gut feeling.

Advertising, website and SEO: how they work together.

An ad brings people to a page, and the page is what convinces them to contact you or buy. When your website is slow or doesn't clearly explain what you sell, we work on the website too, with websites and e-commerce built on DeepCMS.

When the cost per click rises, we work with SEO, GEO and content to bring you visits from Google and from AI tools that you don't pay for on every click.

Deep Intelligence is included in campaign management. You can add the GEO package, which asks ChatGPT, Gemini and Perplexity your customers' questions and keeps the answers, so you see how often AI tools mention your company and which competitors they name instead of you.

Campaigns for large companies and growing brands.

With Genertel and Genertellife we were part of the digital marketing department for more than two years, in a regulated sector where every ad has to tell the truth about the product's terms.

For Inside Pharmacy, a pharmacy design brand, the work was different: growing it in the Italian market.

Genertel and Genertellife → · Inside Pharmacy →

Passione Beauty, the result up front.

Passione Beauty's Google Ads campaigns brought in more than 100 euros in revenue for every euro spent on advertising. It's an exceptional result, which applies to that market and that period and is not a promise for your campaigns. The case study shows the work behind it.

Inside the Passione Beauty project →