Inside Pharmacy
Design finds its space.
A brand that designs pharmacies, a market to reach and a communication effort to bring quality and new opportunities together.
- Social media
- Content strategy
- Lead generation
- Branding
- Digital advertising
The starting point.
Inside Pharmacy designs, fits out and renovates pharmacies. It is a Spanish company founded by Angel Vergara, with production in Pedreguer, in the province of Alicante, and showrooms in Barcelona, Madrid and Paris. It works in Italy, Spain, France, Belgium, Switzerland and Portugal, and has redone more than 2,000 pharmacies across Europe. The offer brings together modular furniture, the Kube Pharmacy line, space planning and the design of the pharmacy’s brand, all the way to the identity manual and signage; the expansion is supported by European funds and the ICEX programme.
The promise, written on its website, is «smart designs for profitable pharmacies»: flexible spaces that grow with the business, designed for the pharmacist’s budget and for the people who work there every day. In Spain the name had been around for years. In Italy, though, the brand was starting from zero.
The question.
There were two things to do, and they had to be done together: make Inside Pharmacy known to Italian pharmacists and turn that awareness into quote requests from people actually planning a renovation.
A new pharmacy has to be desired before it is built.
The work.
- The brand in Italy
- Positioning and communication brought into Italian, in the language and references of a pharmacist choosing a supplier, rather than translated from Spanish.
- Articles and social
- The blog translated and adapted for Italy, and an ongoing editorial plan that alternates finished pharmacies to look at with practical topics of the profession, from space layout to health regulations.
- Meta and Google campaigns
- Ads aimed at pharmacy owners, with journeys designed to lead to a no-obligation project request.
Speaking pharmacist
to pharmacist.
A foreign brand entering a new market risks sounding like a translated catalogue. That is why the Italian communication talks about what matters to the owner: how much a counter in the right spot earns, how to organise a dedicated area, what privacy and health regulations require inside the pharmacy. These are the topics of Inside Pharmacy’s Italian blog, which we translate and adapt: changing the language is not enough, the examples, rules and turns of phrase have to change too.
The campaigns follow the same logic. They do not sell a piece of furniture: they put the pharmacist in front of a pharmacy like theirs, and from there to a project request.
Italian pharmacies on show.
Today Inside Pharmacy’s Italian site opens with renovations completed in Italy, from Farmacia Santerasmo to Farmacia Tupputi, from Licari to Manni, next to the words of the owners who chose them. It is the proof a pharmacist looks for before picking up the phone: a pharmacy like theirs, already finished, and a colleague telling how it went.
The result.
In one year, contact and quote requests from Italy doubled. Deep Marketing is Inside Pharmacy’s agency for Italy: it adapts the brand, articles and social media to Italian culture, and manages its media, that is, the campaigns.
