ITS Engineering

ITS Engineering Company was founded in 1980 when two engineers, Giustino Moro and Carlo Titton, joined forces. Since 2011 it has been led by Michele Titton, from its headquarters in Pieve di Soligo, in the province of Treviso, with offices from Bolzano to Catania. Its trade is the care and maintenance of infrastructure: bridges, roads, railways, civil works.

The work is split into three departments: ITS Inspection for major works, ITS Alpine for hydrogeological risk, ITS Academy for professional training. The strength of ITS Inspection is its structural engineers qualified in rope access techniques: they reach places no special vehicle can, and from there they map deterioration, make the diagnosis, and follow the design and monitoring. It is precise, physical, rare work. The company’s image did not show it.

Since 2020 ITS has been part of EGGS, the network that links it to Giuppani Ingegneria and Altevie, companies with complementary skills. With its Foreign Department it started working in Tanzania, Libya, Algeria and Canada. A company presenting itself to clients on three continents needs an identity that stands comparison with its own work.

The rebranding started there. The its lettering is built on a grid of lines and angles, like a technical drawing, with an orange accent that recalls the inspectors’ helmets and harnesses. The 2023 identity manual sets proportions, colours and uses, so the logo stays the same on a site in Ontario and in a presentation in Rome, even when the layout is done by an office we have never seen.

The new identity reached the website, which we designed, with an architecture that separates the departments, training and the international side, and the social channels, which we managed until the end of 2025. The photos come from real sites: rope access inspectors, truss bridges, teams in ITS vests. The home page headline plays on the lettering, «IT’S the idea, IT’S the team, IT’S the solution», and says in one line what an engineering firm sells: an idea, the people who make it happen, a problem solved.

Alongside the brand there is the corporate communication of the expansion: explaining to a client in Dar es Salaam, Tripoli or Toronto what an Italian maintenance engineering firm brings. In Canada the step became official in spring 2025, with a presentation organised together with the Italian Chamber of Commerce of Ontario and the support of FedDev Ontario. Anyone arriving at that meeting has already seen the logo, the site and the work sites: the story is the same everywhere, and the company does not have to start over in every country.