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Press release in 2026: how to write one newsrooms publish
What a press release is, how to write one part by part, and a real example that ran in Il Gazzettino and Sky TG24, explained by the team...
October 21, 2026
11 Famous Ads, Reviewed One by One
Eleven famous ads, from Ikea Lamp to Dumb Ways to Die, reviewed one by one, with the awards they won and the numbers backed by a source.
January 20, 2023
Press office: activities and quote
How to evaluate a press office quote, what the work includes and when to use an external team. Explore a project and request a call.
March 17, 2025
Advertising campaigns: examples and choices
Historic and recent advertising campaigns: goals, ideas, channels and sources. Explore the examples and the Passione Beauty project with...
April 13, 2026
Attention Metrics: Measuring Attention, Not Just Visibility
Reach, impressions and viewability count how often an ad could be seen, not how much attention it actually got. Attention metrics close the...
August 5, 2026
Effective Frequency: How Many Times an Ad Should Run (2026)
How many exposures does an ad need to work? From Krugman's "rule of three" (1972) to Ephron's recency planning, to modern frequency...
July 29, 2026
Marketing in a Recession 2026: Why Cutting Ads Is the Costliest Mistake
In a downturn the ad budget is the first to go, and the data calls it one of the costliest moves. Brands that cut lose 15-18% of...
July 15, 2026
Global Ad Spend 2026: $1 Trillion, Where to Invest
Global ad spend tops $1 trillion in 2026 (Dentsu). Digital 68.7%, retail media +14.1%, CTV and AI search growing: a guide to budget...
May 9, 2026
Cannes Lions vs Real ROI: Awards That Sell and Those That Don't (2026)
Cannes Lions rewards creativity, not always ROI. Effie Awards rewards effectiveness. Pepsi Kendall Jenner won Cannes but was a disaster....
May 9, 2026
System1 Star Rating Explained: How to Interpret the Numbers (2026)
System1 Test Your Ad: 1.0-5.9 scale that predicts long-term ROI of ads. How it's measured, ROI multiplier per level (5+ star = 3x...
May 9, 2026
Persuasive Content for Social and Ads: 2026 Complete Guide
What makes social content persuasive in 2026: hooks in the first 3 seconds, specificity, proof points and a clear CTA. Meta, WordStream,...
February 27, 2026
Endorsement Marketing in 7 Steps: How It Works + 2026 ROI Data
Endorsement marketing 2026: what it is, how to implement it in 7 steps, the difference from testimonials and influencer marketing, ROI and...
January 8, 2024
Influencer Marketing 2026: What the Science Really Says
Evidence-based analysis of influencer marketing in 2026: trust, ROI, incrementality and real KPIs per Nielsen, IMH, HypeAuditor and JAR...
April 9, 2026
Two Perfect (and Educational) TV Commercials from March 2025
Sometimes we can learn a great deal while having fun. We present two excellent TV commercials that can serve as textbook examples.
March 18, 2025
From Boomers to Gen Z: The Definitive Guide to Generational Marketing
Boomers, Millennials, Gen X, Gen Z, Alpha. Who are they? What do they want? How can we help them? How can we win them as customers? All...
February 14, 2024
The ROAS, MER, LTV and CAC Formulas, Real Examples and Strategy
How to calculate the most important marketing indexes, how to interpret them without hoaxes, how to use them to grow business
January 1, 2024
Ogilvy, Chiat, Bernbach, and Hopkins: Lessons from the Founding Fathers of Marketing
Honesty, effectiveness, creativity, ethics, psychology: true marketers build their work on the cornerstones laid by four great geniuses
November 27, 2023
Which Words and Emotions to Use to Capture Your Audience's Attention
A groundbreaking and extensive study sheds light on universal rules about words and emotions for creating magnetic content
May 9, 2023
Do You Really Know All Marketing Professions?
Navigating marketing professions is difficult, and knowing who to look for and hire is even harder. Here is a comprehensive list for you
January 20, 2023