All articles.
Neuromarketing Worth $3.8B in 2026: What Works, What's Hype
Global neuromarketing market is worth ~$3.8B in 2026. But fMRI, EEG, eye-tracking and facial coding have very different scientific...
May 9, 2026
Does Social Proof Really Work? Scientific Experiments
Social proof doesn't always work: effectiveness depends on the fit between proof type and decision context. What Cialdini, Asch, JCR, PNAS...
May 9, 2026
Evidence-Based Marketing: the Science vs Hype Manifesto (2026)
A manifesto of scientific marketing: 12 myths debunked with peer-reviewed sources (Sharp, IPA, Cialdini, Kahneman). What actually works,...
May 4, 2026
Creativity Crisis: Bigger Budgets, Less Impact (2026)
System1, IPA and Binet&Field prove it: creative quality is collapsing while budgets keep rising. Data, star rating tables and ROI...
April 21, 2026
Who Are Your Real Competitors (and How to Beat Them)
The science of competition in marketing: empirical laws, Ehrenberg-Bass data, and concrete strategies to beat your competitors.
February 26, 2026
Marketing Funnels Don't Work: The Scientific Proof (2026)
The marketing funnel is pseudoscience: Binet & Field, Ehrenberg-Bass and Google Messy Middle prove it. Here's what really works in 2026.
February 26, 2026
Buyer Persona: Why Marketing Science Rejects Them (2026)
Buyer personas have no empirical validation: Ehrenberg-Bass, Sharp and Romaniuk show they exclude light buyers (80% of the customer base)....
February 20, 2026
Loyalty Programs Don't Work: What Science Says 2026
Loyalty programs don't increase loyalty: so say Byron Sharp and the Ehrenberg-Bass Institute. What the science really says in 2026.
February 20, 2026
Color Science in Marketing: What Actually Works (2026)
Pop color psychology ("blue = trust", "red = urgency") doesn't hold up to peer-reviewed research. 2026 evidence-based guide: saturation,...
February 20, 2026
Steve Jobs: The Quotes and Rules Fuffaguru Will Never Get
The real Steve Jobs rules explained by scientific marketers: 4 operating principles (focus, A-Players, empathy, perseverance) light-years...
July 15, 2025
Marketing Fuffaguru: 10 Signs to Spot Fake Gurus (2026)
Fuffaguru: what it means, who they are, and 10 operational signs to unmask fake marketing experts in Italy. 2026 anti-hype guide with FTC...
March 14, 2025
Charm Pricing 9.99: Does It Really Work? Anderson-Simester 2003 Evidence
Charm pricing: 69 studies show prices ending in 9 lift demand by up to 24%. When it works, when it backfires, and why 7-ending prices are a...
December 12, 2023
Familiar Words That Capture Attention: the Science of Copy (2026)
Why do simple words convert more than rare ones? Evidence-based guide to scientific copywriting: frequency effect, cognitive fluency,...
May 9, 2023Al Ries vs Byron Sharp: True Marketing Science (2026)
The 22 Immutable Laws of Ries & Trout vs the empirical evidence of Ehrenberg-Bass and Byron Sharp. Point-by-point comparison on...
April 22, 2023Consumer Decision-Making 2026: 5 Stages, Drivers, Pitfalls (Kahneman + Google Messy Middle)
The 5 stages of the consumer decision-making process (Dewey, EKB, McKinsey): need recognition, search, evaluation, purchase, post-purchase....
October 4, 2021