Blog

All articles.

Marketing Attribution: 62% Get It Wrong (Nielsen 2026)

Nielsen 2024: only 38% of marketers measure holistic ROI. Practical 2026 guide to the 3 evidence-based methods: Marketing Mix Modeling,...

E-commerce and SaaS Customer Acquisition Cost grew 222% in 8 years (ProfitWell, SimplicityDX). Causes, 2026 sector benchmarks and concrete...

Sell-in vs sell-out: definitions, KPIs, bullwhip effect and 2026 playbook with NielsenIQ, Circana and McKinsey sources to master retail...

Facebook 2.2%, Instagram 9%, LinkedIn 4%, TikTok 5.7%: real Q1 2026 organic reach data platform by platform with sources from Hootsuite,...

2026 guide to first-party data: what they are, why they drive 2.9x revenue growth (BCG/Google), how to build them after cookie deprecation....

Retail media in 2026: size, top platforms (Amazon, Walmart, Criteo, Instacart), differences from programmatic and how to get started....

Average email marketing ROI in 2026 is estimated at 36x to 42x per dollar invested (Litmus, DMA): the secret is not the channel but...

Scientific data and sources (Binet & Field, Nielsen MMM, IPA Databank) explain why last-click attribution misleads and how to allocate 2026...

How SEO actually impacts conversions in 2026: benchmarks from First Page Sage, Deloitte, Seer, Gartner. Close rate, speed, AI Search, B2B.

What Media Mix Modeling is and how to implement it in 2026 with the open-source frameworks Google Meridian and Meta Robyn. Tools compared,...

How to calculate ROAS, MER, LTV and CAC in 2026: formulas, numerical examples, industry benchmarks from Shopify, HubSpot and Google Ads for...