Don’t Movie

Before you read, feel the cinema.

For Don’t Movie, the best work was already in the images. The digital project had to get them across straight away, with the force of a production people enjoy watching. The reel, the videos, the rhythm of the page: an experience that puts quality right in front of your eyes and invites you to stay.

Branding
Website
Content strategy
SEO

A silver SUV with its headlights on, on a dark wet floor between four blades of white light, in a frame by Don’t Movie — A frame from a commercial shot by Don’t Movie.

Who Don’t Movie are.

Don’t Movie is a video production agency based in Milan, led by Luca Cetro, Matteo Fossati, Fabio Garofalo and Jacopo Santambrogio. They make branded content, TV commercials, corporate videos, documentaries, VFX, drone footage, motion graphics and sound design, with a portfolio that includes Google, Pirelli, Amazon Prime Video, Costa Crociere, Fila, Bosch, Eni Plenitude, McDonald’s and Bocconi University.

Their line is a single one: for every story there is a video.

The work got lost in menus.

The previous site worked, but it guided visitors through categories and services. Before seeing a video you had to pick a path, and the moment when a prospect watches a piece of work and thinks «they have to make ours» came late, after a few clicks, if it came at all.

They needed a site that put the videos first without giving up the depth of the services.

Identity first, then the site.

Before designing the pages we worked on the brand identity: which strengths clients saw, how the market placed Don’t Movie against its competitors, which message had to land in the first few seconds.

The result was a balanced choice: show the best of their work immediately and keep the detail by service and category one level down. The rest was information architecture and visual hierarchy.

Home page of the Don’t Movie site: the headline «Esiste un video per ogni storia» over a moving scene, and below it the «A prima vista» grid with nine video previews — The dontmovie.it home page: the reel up top, then nine videos in a grid.

The video speaks first.

The page opens with the full-screen reel: visitors see the work before reading a word. Right below, nine selected videos from the most representative projects, from branded content to commercials, instead of an endless portfolio to scroll. Services and strengths come up as you scroll, with no forced paths: you dig deeper once the work has already convinced you.

Two children in football kits, one in red kneeling and one in blue standing, shake hands in a bright tunnel with a ball beside them — Another frame from the Don’t Movie portfolio.

Articles for people looking for a video agency.

After the site we built the part that works on search. An editorial plan of articles on the world of video production: how to choose an agency, how branded content works, where video marketing is heading. These are the questions people ask when they are about to commission a video.

Underneath sits the technical SEO: site architecture, content organised by service, loading times. The blog started bringing in visits from organic search.

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